SOURCE: Gumiyo

March 12, 2008 11:01 ET

Gumiyo, Inc. and Target Media Partners Announce Partnership to Extend Classified Ads to Mobile Phones

Deal Will Make Print Advertising Virtually Clickable and Increase Measurable Response Rates

WOODLAND HILLS, CA--(Marketwire - March 12, 2008) - Gumiyo and Target Media Partners announced today their partnership to launch printed and online classifieds onto consumers' mobile phones. Being the first to combine print and online classified advertising on this scale, together with the exponential increase in the usage of text messaging and the mobile Web, Gumiyo and Target Media Partners executives expect the partnership to increase the value of classified ads as well as response rates.

Gumiyo provides a leading platform that matches and connects buyers and sellers by extending classifieds, marketplaces, and businesses to mobile phones. Target Media Partners is the leading independent print and online publisher of local classified and used vehicle photo advertising, information, and employment advertising for truck drivers.

Gumiyo's private label platform is designed to import, format, and synchronize listings into a mobile Web version of any of Target Media Partners over 100 publications and 40 websites. Advertisers can opt to include additional images and extended descriptions that would not otherwise fit in the limited space provided by printed publications. As listings are uploaded to the mobile platform they are assigned a unique identifier that buyers can use to access those listings on their mobile phones with the simple text message. As a result, buyers can get a great deal more information about a listing and connect with the advertiser via email, text message, or a live phone call directly from the ad.

"Our relationship with Gumiyo," said Target Media Partners CEO and co-founder Mark Schiffmacher, "is the future of printed and online classifieds and we will continue to offer the best service available to our advertisers and readers. For example, over the next few months our millions of print and online local readers will have a have dramatically new access to information about whatever they are looking to buy or sell. Likewise millions of long haul truckers will have instant access to jobs from anywhere, at any time."

Shuki Lehavi, CEO and co-founder of Gumiyo, states, "Target Media Partners is exactly for whom we designed the Gumiyo mobile platform. We've built our system to be as flexible and turnkey as possible to accommodate classified listings across multiple categories. In fact, from day one we saw the mobile phone revolutionizing the way advertisers could reach buyers anytime and from anywhere. Buyers are not always in front of a computer and they'll not always remember a Web address they saw somewhere. However, they almost always have their cell phones with them and they're always turned on."

About Gumiyo (www.gumiyo.com)

Gumiyo provides a platform that matches and connects buyers and sellers by extending classifieds, marketplaces, and businesses to mobile phones. With its flexible private-label solution, Gumiyo enables organizations to quickly incorporate the mobile channel into their marketing mix with minimal investment while getting the best and latest technologies the mobile medium has to offer.

About Target Media Partners (www.targetmediapartners.com)

Target Media Partners is the leading independent print and online publisher of local classified and used vehicle photo advertising, information and employment advertising for truck drivers, and wholesale merchandise advertising. Through its integrated print and online capabilities, Target Media offers buyers and sellers comprehensive, targeted, and proven ways to conduct business-to-consumer, consumer-to-consumer and business-to-business transactions. Its over 100 advertising publications are leaders in their local and niche markets, and its 40 websites attract almost 20 million page views each month. Since 1998, through internal growth, website development, and a systematic acquisition program, its profitability has increased at a compound rate of over 20% per year.

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