January 12, 2016 08:00 ET

GUND Announces Corporate Rebranding

EDISON, NJ--(Marketwired - January 12, 2016) - GUND is proud to announce a new brand identity reflecting the loveable personality of the company's signature plush toys. This new look and feel encompasses GUND's core values such as high-quality and huggability, while also highlighting a new brand message to a wider contemporary audience.

GUND's new branding elements create a flexible identity system that will include animation across digital and social media platforms. This creates brand fluidity that will reinforce the emotional connection that is recognized and appreciated by the young and young at heart. 

"GUND's brand is committed to creating genuine emotional connections through our products," said GUND President Bruce Raiffe. "With a fresh, modern design, we look forward to introducing a new generation of customers to our award-winning stuffed toys."

The new branding will be rolling out across all products and platforms, starting with 200+ new items in GUND's January 2016 product release.

About GUND

GUND®, a division of Enesco, LLC, is known worldwide for its top quality, soft, and huggable plush designs and gift products. Award-winning GUND products appeal to all ages, from infants up, and are perfect for both play and collecting. The 118-year old company is based in Edison, New Jersey, and distributes throughout the United States and Canada as well as in Europe, Japan, Australia, and South America. GUND products may be found in gift, specialty, toy, book, museum, and department stores as well as many other retail outlets. Shop online at

About Enesco

Enesco, LLC, is a global leader in the giftware and home and garden décor industries. Serving more than 44,000 customers worldwide, Enesco distributes products to a wide variety of specialty card and gift retailers, home décor boutiques, mass-market chains, and direct mail retailers. With subsidiaries in the United Kingdom, France, Canada, and Hong Kong, Enesco serves markets operating in Europe, the Americas, Australia, and Asia. The company's product lines include some of the world's most recognized brands including Heartwood Creek® by Jim Shore, Foundations®, Our Name is Mud®, GUND®, Department 56® Villages, Country Artists®, Walt Disney Classics Collection®, Disney Traditions™, Border Fine Arts™, Cherished Teddies®, The Trail of Painted Ponies®, and Lilliput Lane®, among others. Further information is available at

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Contact Information

  • Contact Information:
    Gund, Inc.
    Sally Drewes
    Vice President of Marketing
    Phone: 732-248-2567
    Email: Email contact