SOURCE: BroadSoft, Inc.

BroadSoft, Inc.

March 26, 2015 08:00 ET

gUnify Automates Integration of BroadSoft Unified Communications With Cloud Business Applications

GAITHERSBURG, MD--(Marketwired - Mar 26, 2015) - gUnify, a cloud based application company for the communication industry, has launched an Application Integration Platform for BroadSoft (NASDAQ: BSFT) service providers, enabling them to extend their core unified communications (UC) services to popular business applications such as: Google for Work, Salesforce's Sales Cloud, Zendesk and Clio. The platform enables service providers to manage, support, and provision business application integration for business customers utilizing a hosted UC offering on the service provider's network.

With gUnify, service providers are able to deliver additional value by providing business process automation linked with unified communication services, such as presence, voice and automatic call logging. gUnify connects BroadSoft's UC One® application to popular business applications, enabling business owners, managers and executives insight into real-time reporting of their sales and support teams' productivity.

"As a pioneer in the cloud communications space, gUnify has established itself as the premier provider of middleware for service providers looking to accelerate their voice offerings for customers," said Karim Sadroudine, director, innovation ecosystem, BroadSoft.

Organizations looking to enable gUnify's Advanced Integration Platform should contact their BroadSoft service provider or gUnify to learn more. BroadSoft service providers have easy access to gUnify via the Broadsoft Marketplace.

About the Advanced Integration Platform: gUnify Advanced Integration Platform is an all-in-one system designed to be deployed in the cloud, giving service providers the ability to manage and support business processes tied in with their core infrastructure.

About gUnify:
gUnify, based in Irvine, CA, is the first cloud communications middleware provider. gUnify's middleware technology utilizes APIs to integrate UC services with cloud-based business applications such as Google for Work, Salesforce, Zendesk, and Clio.

About BroadSoft:
BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company's core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services.

For additional information, visit http://www.BroadSoft.com.