SOURCE: Gusto TV

Gusto TV

December 11, 2014 14:26 ET

Gusto TV Celebrates One Year Anniversary

Year in Review: Top 10 Highlights From Indie Broadcaster's First Year in Operation

OTTAWA, ON--(Marketwired - December 11, 2014) - Canada's New Food & Lifestyle Channel Gusto TV marks its One Year Anniversary today, Thursday, December 11th, 2014.

"It's hard to believe one year ago we were flipping the switch," says Gusto TV President & Chief Executive Officer Chris Knight, recalling the channel's live launch event at 7pm on December 11th, 2013. "Year one has been a dream come true and an absolute thrill. Viewers have responded, and we've proved that there's a growing demand for more variety in food and lifestyle content in Canada. We're encouraged and excited to see what year two brings, and we're about to embark on extensive original production in 2015. We have big plans...stay tuned!"

Year in Review: Top 10 Highlights from Gusto TV's first year in operation

  1. Launched with Gusto -- in its first month of operation ending January 12, 2014, the multiplatform HD service registered an impressive audience reach of over 1 million Canadians.*
  2. National Carriage -- In addition to launching on Bell TV (Satellite) and Bell Fibe and Eastlink out of the gate, Gusto added TELUS Optik TV / Satellite and MTS Ultimate TV to its roster of television service providers in 2014, extending the channel's reach even further across the country.
  3. Loyal Viewers -- Younger female viewers, especially, have spent more time watching Gusto TV than any other female targeted network in Canada -- including W Network, HGTV and Food Network Canada.**
  4. All New Series -- The network has brought a whopping 63 new series Premieres to Canada over the last year. That's more than 850 hours of first-run programming, acquiring some of the top-rated food and lifestyle content from around the world.
  5. Made in Canada -- Gusto TV is proudly home grown and an advocate for Canadian content, airing more than 1000 broadcast hours of CanCon to-date, produced by Gusto's own CEO & Founder Chris Knight.
  6. Original Series -- the channel has kicked off production of its first original series, scheduled to air Spring 2015. Details will be announced in the coming weeks.
  7. Gusto Productions -- the broadcaster has been green lit to produce exciting original content in 2015, working with a seasoned in-house Production team and a cast of top Canadian talent. Stay tuned!
  8. Digital Storytelling -- 100+ online videos, how-to and recipe content has been shared across the channel's multi-platforms, garnering over 1.5 million page views on gustotv.com. The channel's popular food and lifestyle blog has featured more than 300 in-house and guest posts to-date including a weekly round-up of the latest food and trend news.
  9. Community Partnerships -- As an avid supporter of Canada's foodie community, Gusto is proud to be the National Television Partner to the year's top culinary events including: Chefs for Oceans (cross Canada bike tour from St. John's, NF to Vancouver, BC), Taste Canada Food Writing Awards (Toronto, ON), Devour The Food Film Festival (Wolfville, NS), The Fraser Valley Food Show (Abbotsford, BC), An Evening With Jamie Kennedy (Ottawa, ON) and more.
  10. Grown from the Ground Up -- starting with just two employees in August 2013 -- the channel now employs more than 40 full and part time staff at the company's headquarters in Ottawa and in Toronto, where the broadcaster's Master Control and Sales team are located.

About Gusto TV -- 'Food all night, fun all day'

Gusto TV (www.gustotv.com) is Canada's new food and lifestyle specialty channel. The multiplatform HD service offers viewers primetime cooking shows every evening from 6pm to midnight -- featuring some of the highest-rated series from around the world, never before seen in Canada. During the day, Gusto TV airs fun and exciting lifestyle, home, fashion, health and wellness shows. Gusto TV is an independent, privately owned Ottawa-based company, founded by industry veteran Chris Knight. Knight is known for innovative and highly stylized culinary and lifestyle content, including award winning TV series Cook Like a Chef, License to Grill, Edible Roadshow, and This Food That Wine, seen in more than 170 countries worldwide. Gusto TV will launch the first of several original series in early 2015.

Gusto TV is available on Bell TV (Satellite)/Bell Fibe Ch. 619/1619, Eastlink Ch. 743, TELUS Optik TV/Satellite TV Ch. 315 (HD) / Ch. 619 and MTS Ch. 46 (HD), with additional television providers to be announced.

Web: www.gustotv.com  
Twitter: @GustoTV 
Facebook: www.facebook.com/GustoTV 
Pinterest: www.pinterest.com/GustoTV
Instagram: http://instagram.com/GustoTV

*Source: BBM Canada, Total Canada All 2+, Cume Reach (000's, min. 5 minutes), 7pm Dec. 12, 2013 to Jan. 12, 2014
**Source: Numeris Total Canada Weekly Reach June-August 2014 Mo-Su 6a-Mdnt. Time Spent Daily in Minutes, F 18-49, F 25-49.

Contact Information

  • Media Contact:
    Heather Ward,
    Director of Marketing,
    Email: hward@gustotv.com
    Tel: (613) 730-1728 x. 232