December 15, 2008 19:36 ET Sale: 40% Off JennaViv Gold and Diamond Jewelry and 20% Off All Other Items

NEWPORT BEACH, CA--(Marketwire - December 15, 2008) - We all know that many men tend to wait until the last minute to do their holiday gift shopping. This year comes to their rescue, offering a 20% discount on the site's wide selection of beautiful, unique jewelry and accessories now through December 31, 2008, overnight shipping in the contiguous U.S., and free gift wrap. And now through December 27, The Passionate Collector™ is offering a 40% discount on all of our JennaViv diamond jewelry to make room for our 2009 Spring line. simplifies the shopping process by allowing a man to enter the category of woman for whom he's shopping (e.g., wife, mother, daughter, sister, friend, etc.) and her style (e.g., classic, business, casual, urban, modern or dressy). In return, he receives great personalized gift ideas culled from the web site's distinctive collection. The site is also searchable by jewelry type, price and/or materials. In addition to a wide range of exquisite jewelry, men can also find wonderful accessories like handbags, belts and headbands.

"We want to help men find a gift that will make the women in their lives happy," says Susan Shieldkret, owner of "By using our online gift finder or calling us for advice, we walk you through the process of finding the perfect gift -- and until the end of the year, it's 20% off."

To cut out the guesswork entirely, men can direct the woman they are buying for to's sister site,, where she can create a wish list of her favorite items and email them to the gift giver. also offers a gift tracking service, which sends email alerts so you never miss a birthday or anniversary and also keeps a record your gift order history. The website also contains a section with articles to help men make well-informed purchases by providing education on silver, gold, pearls and gems.

For more information, visit or call 949-644-2246.

About The Guys Guide to Jewelry™

The is the brother website to, an online boutique that sells distinctive jewelry and accessories. Both websites were founded by Susan Shieldkret, who holds a Graduate Diploma in Pearls and a Certificate in Jewelry Essentials from the Gemological Institute of America. The provides information on silver, gold, pearls and gems as well as services to make jewelry buying easier for men.

Contact Information

    Lisa Elia
    Phone: 310-479-0216
    Fax: 888-548-5950
    Email: Email Contact