SOURCE: Business RadioX

Business RadioX

February 20, 2015 10:00 ET

Gwinnett Business Radio Spotlights Lone Wolf Communications and Century Apartments

ATLANTA, GA--(Marketwired - February 20, 2015) - On January 29th, 2015, Gwinnett Business Radio welcomed to the studio Jennifer Perry with Lone Wolf Communications, along with Amy Heskett and Meyghin Harrington with Century Apartments. Co-hosts Mike Sammond and Steven Julian spoke to the women about their experiences in the business world and asked them to elaborate more on their positions.  

Perry, Owner and entertainment publicist of Lone Wolf Communications, spoke about being an entertainment publicist. Lone Wolf Communications began as a public relations and copywriting agency in 2006. Since 2013, their focus has been entertainment publicity. The primary goal of an entertainment publicist is to leak a scandal so hype begins about something and becomes widely known, rather than trying to prevent a scandal.

"We are entertainment publicists for authors, musicians, and artists," said Perry. "People forget today that just because they've written a book, and you know nowadays with self publishing it's just about ubiquitous that everyone's got a book. But they get a book and they don't know what to do with it. They don't understand why everyone's not buying it. And they sit there and they pout and feel sorry for themselves but the thing is, they need publicity just as much as any other business. No one can buy your book, your music, or your art if they don't know about it."

Also joining the conversation was Amy Heskett and Meyghin Harrington with Century Apartments. They revealed how Century's "The Century Collection" creates a convenient living experience by being located near centers of employment, shopping, transportation and entertainment. The communities in The Century Collection offer luxury-living apartment homes with an emphasis on resident satisfaction and strong identification through the Century brand. They offer many amenities and pride themselves on being new, fresh, and contemporary.

To learn more about these featured guests, listen to the entire interview on Gwinnett Business Radio.

About Gwinnett Business Radio:

Each week, from the Gwinnett Business RadioX® studio, Mike Sammond interviews Gwinnett County's top businessmen and businesswomen to learn what makes them the best at what they do. Gwinnett Business Radio airs on Tuesdays and Thursdays at 10:00am Eastern.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they're doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don't have to worry about being ambushed or talking in "sound bites." Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit:

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