SOURCE: H & H Imports, Inc.

August 02, 2011 08:30 ET

H & H Imports to Change Name to As Seen On TV, Inc.

Decision Reflects Significance of AsSeenOnTV.com Portal; Part of Rebranding Strategy to More Accurately Reflect Business Focus

CLEARWATER, FL--(Marketwire - Aug 2, 2011) - H & H Imports, Inc. (PINKSHEETS: HNHI) today announced that holders of a majority of its outstanding capital stock have approved by written consent a proposal to change the company's name to As Seen On TV, Inc. Subject to the filing of an information statement and notice to its shareholders, the company anticipates the name change being completed prior to the end of September, 2011.

"Our strategic decision to change our name signifies the broader changes taking place at the Company," said Founder and Chairman Kevin Harrington. "The As Seen On TV site (www.asseenontv.com) represents a significant asset for the Company moving forward. We will be able to leverage the site's popularity into increased sales of our successful consumer products. Our new name now more closely reflects our focus and will strategically tie our name to the infomercial and direct response market."

The Company's TVGoods, Inc. subsidiary will retain its brand name and continue with no change to day-to-day operations.

About The Company:

The company is the parent company of TVGoods, Inc. TVGoods, Inc. is a direct response marketing company. We identify, develop and market consumer products for global distribution. TVGoods was established by Kevin Harrington, a pioneer of direct response television. For more information go to www.TVGoodsInc.com.

Forward-Looking Statements:

Except for statements of historical fact, the matters discussed in this press release are forward-looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects," or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in identifying and marketing products, intense competition and additional risks factors as discussed in reports filed by the company with the Securities and Exchange Commission, which are available at http://www.sec.gov.

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