SOURCE: Boreal Water Collection Inc.

October 23, 2014 08:30 ET

H&M Group (Manhattan) Signs With Boreal Water Collection

USA Bottled Water Market Reached $13 Billion in 2013

KIAMESHA LAKE, NY--(Marketwired - Oct 23, 2014) - Boreal Water Collection Inc. (OTCQB: BRWC), a high-end private label bottled water company, today announced that the prestigious H&M Group (Manhattan) has agreed to begin purchasing Boreal's line of customized water products. Boreal will be bottling their private labeled bottled water out of its NY Catskill Mountains plant.

"The whole team at Boreal are proud to welcome H&M Group (Manhattan) as another valued high-end client of Boreal. We are committed to focus on growing our list of valued clients with a made-to-measure solution backed with our commitment of excellent service," said Francine Lavoie, CEO of Boreal Water Collection Inc.

Boreal Water  will continue positioning itself to take advantage of being located just 90 miles from New York City in the Catskill Mountains. In addition to supporting local, regional, and national companies with their promotional needs by providing a turnkey solution for "house brand" labels, Boreal Water will further strengthen its national and international distribution for its high-end water.

Francine Lavoie further noted that BRWC internal sales growth projections continue to be on track for 2014, and that the company intends to take maximum advantage of its increased sales and marketing presence by actively promoting its products and marketing capabilities locally and nationwide.

About H&M Group (Manhattan)

H & M was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company's business concept is to offer fashion and quality at the best price. In addition to H&M, the group includes the brands COS, Monki, Weekday, Cheap Monday, & Other Stories as well as H&M Home. The H&M Group has more than 3,300 stores in 54 markets including franchise markets. In 2013, sales including VAT were SEK 150,090 million and the number of employees was more than 116,000. For further information, visit

About Boreal Water Collection, Inc.

Boreal Water Collection is a personalized bottler of a full and diverse line of various types of water including:

  • Functional Enhanced Water
  • Infused Water
  • Carbonated Water
  • Vitamins Enhanced Water
  • Flavored Still or Sparkling
  • Minerals Enhanced Water
  • Oxygenated Water
  • Alkaline Water
  • Electrolyte Water
  • Distilled Water
  • Caffeinated Water
  • Natural Spring Water

Boreal provides premium custom bottled water for its clients and customers, whether it is for publicity, promotion, marketing, internal use or a specific event. Boreal also offers fully integrated turnkey service, with prize-winning Boreal private label water, made-to-order labelling, along with distinctive water containers. Current and past customers include Ritz Carlton, Tommy Hilfiger, Saks Fifth Ave, Infiniti, Guess, LaCosta, Porsche, Re/Max, BMW Balance Water, Wa-taah Water, Fred Water, Dean & DeLuca, the Quin Hotel, WestHouse New York, the Surrey New York City, Bouchon Bakery, Princeton University and 3M. Unlike its competitors, Boreal has exclusive access to two pristine and abundant springs, one an award-winning source deep in the untouched wilds of Canada, and the other in the prestigious Catskill Mountains region in New York State. With exclusive unlimited exploitation rights, Boreal has a confirmed volume in excess of thousands of millions of gallons.

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Safe Harbor for Forward-Looking Statements:

This news release includes forward-looking statements. While these statements are made to convey to the public the company's progress, business opportunities and growth prospects, readers are cautioned that such forward-looking statements represent management's opinion. Whereas management believes such representations to be true and accurate based on information and data available to the company at this time, actual results may differ materially from those described. The company's operations and business prospects are always subject to risk and uncertainties. Important factors that may cause actual results to differ are and will be set forth in the company's periodic filings with the U.S. Securities and Exchange Commission.

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