SOURCE: Domo, Inc.

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June 26, 2013 09:15 ET

H&R Block Turns to Domo to Make Data Avalanche Less Taxing

Domo Gives H&R Block's CMO a More Holistic View of the Business and Enables Better Decision Making

SILICON SLOPES, UT--(Marketwired - June 26, 2013) - H&R Block, one of the world's largest tax services providers, has implemented Domo to get more value from its avalanche of marketing data. Domo enables H&R Block to consolidate disparate sources of information into a single view, quickly uncover critical business insights, make better business decisions, and save valuable time and money.

"Whether it's the CEO, COO, CFO or CMO, we're hearing from executives and customers like H&R Block that they have too much data and no easy way to access or get value from it," said Josh James, Domo founder and CEO. "Domo gives executives across the enterprise access to all the information they need, when they need it, in a format that makes sense of it all."

Prior to implementing Domo, H&R Block's chief marketing officer was buried under a burdensome number of reports emanating from dozens of disparate marketing sources. What's more, it was taking staff members multiple hours each week to compile the data to create each of these reports.

The chief marketing officer at H&R Block knew there had to be a better way, so he asked his team to create a dashboard, starting with the digital marketing data. Fortunately, Guy Fish, manager of analytics and operations at H&R Block, had been paying attention to Domo and the in-roads the company was making in business intelligence. "I was familiar with the founder Josh James and the success of Omniture, so I knew Domo would work for us. Domo is highly configurable so I knew it could address our particular challenges. We didn't have to force fit its solution to meet our needs and that was important," he said.

Building a solution internally wasn't an option because of the time, expense and expertise involved.

"Our business is seasonal so access to timely, actionable data is everything," said Fish. "If we don't get our marketing initiatives right, we have to wait an entire year to try again."

Domo brings together information from individual silos and unifies it into a single, holistic view of the business. H&R Block no longer has to spend hours cobbling together weekly reports from multiple data sources because the metrics are already defined and populated directly in Domo.

"Our CMO doesn't want to wait until Tuesday to get a report. He needs it quickly, he needs it on his iPad, and he needs it to be current. Domo delivers all that," Fish said. "With Domo, we already have alignment on what we are measuring, so we no longer spend time each week discussing the data itself. Instead, we can ask better questions about the business and make decisions based on the information we have."

The CMO, for example, can instantly see how the paid search campaign is performing. He can see if this week's affiliate network campaign is as successful as last week's or last month's-and he can see it all in one place.

"Before Domo, it was difficult to get a clear picture of our marketing efforts when the data lived in silos," Fish said. "Now, seeing it in an integrated dashboard view, we can quickly pinpoint gaps and successes. We also can do that from any device which is important since our executives often managing their business from their iPads or iPhones."

Domo doesn't replace thinking-rather it gives H&R Block more time to think. "Domo gives back the 10 percent of someone's week that's spent trying to collect and parse information," Fish said. "If you multiply that across the entire department, the impact is significant."

Domo also gives marketing the ability to share critical information with other stakeholders throughout the organization via a personalized view of the information they care about most. For instance, if the retail team needs specific digital marketing data, the relevant data can be easily shared. 

"Domo makes it easy to consume and share data across the organization. This ability enables customers, such as H&R Block, to quickly add new teams and new departments as Domo users. By getting the right people aligned behind a common data set, organizations are much more effective and efficient," added James.

"Domo turns an avalanche of data into information that's digestible and useful," Fish said. "When we have the right info, we can move more quickly and make the right choices."

About Domo

Domo is a cloud-based executive management platform that gives users direct, real-time access to all the business information they care about, all in one place. 

With more than $125 million in funding, Domo is backed by an all-star list of angels and investors including Benchmark, GGV Capital, IVP, Greylock Partners, Founders Fund, Andreessen Horowitz, Hummer Winblad, WPP, plus the who's who of SaaS and Internet technology. Domo's founding team consists of some of the most sought after talent in the industry with experience that includes Amazon, American Express, Ancestry.com, eBay, Endeca, Facebook, Google, LinkedIn, MLB.com, Omniture, salesforce.com and SAP.

For more information, visit http://www.domo.com/. You can also follow Domo on Twitter, Facebook, LinkedIn and Google+

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