Professional Water Technologies

Professional Water Technologies

September 06, 2011 10:00 ET

H2O Innovation's Professional Water Technologies Enters Into a Sales Representation Agreement With Omya for EMEA Market

QUEBEC CITY, QUEBEC--(Marketwire - Sept. 6, 2011) - H2O Innovation Inc. ("H2O Innovation" or the "Company") (TSX VENTURE:HEO)(ALTERNEXT:MNEMO:ALHEO) announces today that its Professional Water Technologies ("Professional Water Technologies" or "PWT") business unit, specialized in reverse osmosis specialty chemicals and membrane forensics services, has signed a sales representative agreement (the "Agreement") with Omya International AG ("Omya"), a leading global producer of industrial minerals, and a worldwide distributor of chemical products. Under the Agreement, Omya will represent PWT's complete line of reverse osmosis antiscalants and membrane cleaners in Europe, the Middle East and Africa ("EMEA").

"We are proud to team up with Omya–a recognized leader in its industry with a truly global reach and a growing team of water treatment experts. This Agreement with Omya greatly expands the reach of our sales force in EMEA, a vast region of the world that includes both mature and high-growth potential countries", stated says David Russell, Vice President, Specialty Chemicals and Services. "This initiative provides us with a powerful new tool to grow our international sales and add to the sustained revenues already generated by our existing distributors worldwide. It is an integral part in PWT's sales growth plan, in conjunction with the recent additions to our North American internal sales force and our continuous focus on leveraging H2O Innovation's installed base", concluded David Russell.

In EMEA, Omya will represent Professional Water Technologies' line of patent-pending sustainable high performance reverse osmosis chemicals and membrane cleaners, including its flagship product SpectraGuard™ SC, an 11x super-concentrated phosphate-free membrane antiscalant. The Agreement reinforces both PWT's current U.S.-based internal sales force covering the EMEA market and its current distributors in the region. The terms of the Agreement remain confidential.

The annual global demand for desalination antiscalants and membrane cleaners is estimated to exceed $500 million US, according to data compiled by Global Water Intelligence and Desaldata.com, with EMEA representing a significant percentage of the total figure.

Existing PWT resources have been assigned to support this initiative and have already started to train and provide marketing support to Omya's sales teams.

The announcement of the Agreement takes place today during the IDA World Congress 2011 on Desalination and Water Reuse being held in Perth, Australia, September 4-9. H2O Innovation, Professional Water Technologies and Omya have delegates on site participating at the trade show and conference, where H2O Innovation's Guillaume Clairet, Vice President, Strategic Business Development, will officially start his two-year term as a member of the IDA's Board of Directors. The International Desalination Association (IDA) is a non-profit organization dedicated to the development and promotion of the appropriate use of desalination and desalination technology globally.

Omya is a leading global producer of industrial minerals, mainly fillers and pigments derived from calcium carbonate and dolomite, and a worldwide distributor of chemical products. The company's major markets are the paper, plastics, paint/coatings/adhesives industries as well as construction, environment, agriculture, food and pharma. Founded in 1884 in Switzerland, Omya has a global presence extending to more than 100 locations in over 50 countries and 7,000 employees.

Prospective disclosures

Certain statements set forth in this press release regarding the operations and the activities of H2O Innovation as well as other communications by the Company to the public that describe more generally management objectives, projections, estimates, expectations or forecasts may constitute forward-looking statements within the meaning of securities legislation. Forward-looking statements concern analysis and other information based on forecast future results and the estimate of amounts that cannot yet be yet determined. Forward-looking statements include the use of the words "expect", "believe", "estimate" and other similar terms as well as those usually used in the future and the conditional, notably regarding certain assumptions as to the success of a venture. Those forward-looking statements involve a number of risks and uncertainties, which may result in actual and future results of the Company to be materially different than those indicated. Information about the risk factors to which the Company is exposed is provided in the Annual Information Form dated September 21, 2010 available on SEDAR (www.sedar.com). Unless required to do so pursuant to applicable securities legislation, H2O Innovation assumes no obligation to update or revise forward-looking statements contained in this press release or in other communications as a result of new information, future events and other changes.

About H2O Innovation

Building on 11 years of experience, H2O Innovation designs, manufactures, and integrates state-of-the-art custom-built water treatment systems for the production of drinking water and industrial process water, the reclamation and reuse of water, and the treatment of wastewater in the municipal, commercial, institutional, industrial, oil & gas, mining, and energy markets. The Company also offers operating and maintenance solutions for membrane filtration and reverse osmosis systems. H2O Innovation has more than 100 employees, seven offices including three manufacturing plants in Canada and the United States and is a founding partner of H2O Innovation India, a joint venture based in Mumbai, India. Shares of H2O Innovation are listed on the TSX Venture Exchange (HEO) and on the NYSE Euronext Alternext Exchange (MNEMO: ALHEO). For more, visit www.h2oinnovation.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) nor the Alternext Exchange accepts responsibility for the adequacy or accuracy of this release.

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