SOURCE: H3 Enterprises, Inc.

October 21, 2008 10:42 ET

H3 Enterprises, Inc. Announces Several Major Developments

SodaShopTV, SodaShopGamers.com and New Daily In-Store Video Game Tournaments Disclosed

BOCA RATON, FL--(Marketwire - October 21, 2008) - H3 Enterprises, Inc. (PINKSHEETS: HTRE) ("H3" or the "Company"), the world's first publicly traded Hip-Hop company, is proud to announce several new developments. H3 presents the upcoming November pilot launch of SodaShopTV. The live hip-hop and video gaming news talk show will air every week coming this November. SodaShopTV will be shot live on location at the HipHopSodaShop in Tampa. It will feature weekly events from the HipHopSodaShop including celebrity artist performances, video gaming tournaments, sector news updates from both the video gaming and hip-hop scenes and much more. The show will offer several prime advertising units for show sponsors and partners including product placement opportunities. Distribution and choice of syndication networks for the program will be announced in the coming weeks during the pilot roll-out. Show launch partners will also be released.

H3 is proud to announce SodaShopGamers.com as the first official social networking community site for the HipHopSodaShops. The new web property, set to launch in early December, partners Hip-Hop and video gaming into one unique web property. The site's goal is to deliver the HipHopSodaShop experience to a global audience over the World Wide Web. An official launch date and additional information including the site's functions and full features will be released in a follow-up press release.

The HipHopSodaShop in Tampa, Florida is excited to announce the largest video gaming tournament campaign to date. Starting November 3rd, 2008, the HipHopSodaShop in Tampa will feature daily tournaments every day of the week. Gamers will be able to register and pay the event fee at the start of the tournament onsite or online. Cash and prizes will be awarded at the conclusion of each daily tournament. The complete schedule will be released next week including the list of the hottest rotating tournament video game titles. The new tournament campaign will be heavily promoted over radio, print and television. The new campaign will also become a staple in the HipHopSodaShops.

"Over the last few months a great deal of work has gone into the developments announced today," said Jordan Edelson, H3's Chief Technology Officer and Digital Entertainment Director. "H3 is determined to become one of the fastest growing companies in the video gaming space today. Our position in the hip-hop and video gaming sector is as an innovator and we will continue to raise the bar."

About H3 Enterprises, Inc. and the HipHopSodaShop: H3 Enterprises, Inc., the first publicly traded Hip-Hop company, is the parent company of the HipHopSodaShop (www.hiphopsodashop.com).

The HipHopSodaShop combines a restaurant operation with entertainment bridging hip-hop music, sports, video gaming and community involvement. H3 opened its first company owned HipHopSodaShop in Tampa, FL December 2007.

Safe Harbor: Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results.

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