SOURCE: H3 Enterprises, Inc.

January 22, 2008 10:13 ET

H3's President and CEO, Dr. Benjamin Chavis, Announces Co-Branding Partnership Between "Sean Jean" Fashion Empire and H3's HipHopSodaShops

Chavis Appears Live on CNN and Fox Business News to Discuss Latest H3 Business Breakthroughs

NEW YORK, NY--(Marketwire - January 22, 2008) - H3 Enterprises, Inc. (PINKSHEETS: HTRE) President and CEO, Dr Benjamin Chavis, announced today a "Co-Branding Partnership" between Sean "Diddy" Combs' Sean Jean Fashion Empire and H3's HipHopSodaShops. The companies have agreed to work together through marketing, promotions and sales of each other's products.

Dr. Chavis made the initial announcement live on FOX Business Network television yesterday morning on their highly rated show "Money for Breakfast" hosted by Alexis Glick and Peter Barnes. Fox Business Network reaches 42 millions viewers worldwide.

Chavis emphasized, "The timing of this important partnership between one of the word's most successful young entrepreneurs and the HipHopSodaShop is highly significant from a business perspective. Sean 'Diddy' Combs is an icon. He is a mogul who only associates his brands with the best businesses in the market. Sean Jean is an upscale fashion empire that is recognized globally for the finest quality and authentic representations of the highest aspirations of hip-hop and popular culture."

"I have known Diddy for over twenty years," continued Chavis. "And it is a special honor for us to work together to encourage the empowerment of people and communities through education, fashion and economic development. To make this very important announcement on the day our nation officially celebrates the birthday and dream of Dr. Martin Luther King, Jr. exemplifies why I proudly affirm that our emerging HipHopSodaShop franchise units are in fact a fulfillment of Dr. King's dream of economic empowerment. Sean Jean Fashions and HipHopSodaShops have remarkable co-branding synergies. Our brands mutually stand for empowerment."

Tony Harris and CNN's Newsroom featured Dr. Chavis on their primetime newscast on Sunday night. CNN reaches 86 million viewers worldwide.

Chavis stated on the broadcast, "I am so proud of the hip-hop generation. It transcends race, gender and other issues that are used to divide people. Our HipHopSodaShops represent the cultural and economic transformation of our society and world. Our customers are young professionals, college students, and entire families who enjoy the entire SodaShop experience including tasty food, Xbox 360 online video games and branded merchandise."

About Sean Jean:

Sean "Diddy" Combs has built a $500 million award winning fashion business. In 1998, he decided to fulfill a life-long dream when he launched a signature collection of sportswear under his name Sean John. Mr. Combs created the line to fill a void in the market for well-made, sophisticated fashion forward clothing that also reflected an urban sensibility and style. Through the support of both the fashion community and retailers, Sean John quickly grew from an urban label to an international brand.

Sean John has become a usual suspect at the prestigious award ceremony for the Council of Fashion Designers of America (CFDA) held annually in New York. For five consecutive years since 2000, Sean John has been nominated for its excellence in design. Sean John shares this distinction with an elite group of designers that include Marc Jacobs and Helmut Lang. In 2004, Sean John was awarded the CFDA Men's Designer of the Year award.

About H3 Enterprises, Inc. and the HipHopSodaShop:

H3 Enterprises, Inc. is the parent company of the HipHopSodaShop, with its corporate headquarters located at 116, John Street, New York, NY 10036. As the first publicly traded Hip-Hop company, H3 Enterprises, Inc. is dedicated to the mission of empowering young people through investment, education and economic development.

The HipHopSodaShops are a franchise restaurant operation that brings hip-hop music, sports and community involvement to every city where they open. The HipHopSodaShop comes complete with a healthy quick service menu, merchandising, a state of the art recording studio, 30 giant LCD screens, the latest Xbox 360 live video games, and a large area dedicated to competitive on-line video gaming. The HipHopSodaShop in Tampa is over 11,000 sq ft and is a modern day cultural arts center where many forms of Hip-Hop can be expressed by patrons and embraced by the community. The HipHopSodaShops carry a message of giving back to the community in the forms of empowerment, investment, employment and the arts.

Safe Harbor: Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results.

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