August 26, 2015 07:00 ET

HABA Announces New Addition to Growing Family

Peter Reynolds Joins HABA as National Sales Manager

SKANEATELES, NY--(Marketwired - August 26, 2015) - The gold standard in toys for babies, toddlers, and preschoolers, European-based HABA USA announces that specialty toy industry veteran Peter Reynolds has joined the company as National Sales Manager.

Reynolds, who comes most recently from Juratoys in Ft. Lauderdale, FL., is tasked with strengthening HABA's position as the specialty leader in a wide range of categories of European children's products. His responsibilities include directing and managing HABA's independent sales team, forming and managing the company's online strategy, and developing new partnerships with specialty toy retailers including Learning Express, Brilliant Sky, ASTRA, Good Toy Group, and Brixy members.

With 35+ years of experience in value-based consumer products, Reynolds brings unparalleled expertise to HABA USA. Previous positions include President of the Brio Corporation, General Manager of HAPE International, and roles with Little, Little, Toy Co. and Early Learning Centre.

Says HABA USA President Lea Culliton, "We're thrilled that Peter has agreed to join our team. We're confident that he is the innovator who will unlock HABA's potential in the U.S. market."

With hundreds of products spanning dozens of categories, HABA USA is the high-quality, high-design choice for millions of parents around the world. In addition to products manufactured in the German headquarters under the HABA label, HABA USA also offers several innovative, European brands to the North American market.

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