SOURCE: Habeas

February 06, 2007 06:00 ET

Habeas Announces Support to E-Commerce Vendors With Email Reputation Monitoring

Habeas' Email Reputation Monitor Tracks Blocklists; Helps Businesses Improve Email Marketing Campaigns

MOUNTAIN VIEW, CA -- (MARKET WIRE) -- February 6, 2007 --Habeas, Inc. (, the company that certifies the reputations of legitimate email senders, today announced a new reputation service for its on-line customers. With this offering, Habeas is enabling a broader segment of companies to examine and monitor their email reputations at a low cost while still leveraging the largest reputation service available today.

2007 is shaping up to be a year of many things for email marketers... none more important than the idea of maintaining a good reputation. As more companies rediscover their email marketing programs, the urgency to ensure actual inbox delivery has become increasingly important. Interestingly, nothing ensures maximum deliverability as much as a good email reputation on the Internet, since a good reputation trumps or greatly minimizes the army of content filters and blocklists that prevent email delivery. With non-delivery continuing to hover at 20% or more, according to Habeas' monthly deliverability summary report from August to December 2006, companies demand tools to proactively monitor and maintain their email reputation.

Habeas now provides its on-line customers with an email monitoring service to proactively manage their message reputations. Habeas monitors more than 50 of the most important email blocklists, alerts customers when changes in compliance rules occur and recommends actions on how to address reputation issues. Habeas also performs a RepCheck for its clients. RepCheck helps ensure a vendor is properly publishing an SPF record, and looks for open relays, reverse DNS and MX record problems.

"E-commerce isn't the future, it's now. Today, successful email marketing campaigns are vital to businesses, and a good email reputation is vital to email marketing," said Habeas CEO Des Cahill. "Habeas' email reputation management services help businesses reach their customers and avoid unnecessary spam filters. Reputable vendors reaching their targets results in increased returns."

About Habeas, Inc.

Habeas is an email trust authority that re-establishes email as a reliable business communications medium. Habeas enables commercial email senders to certify their communications as legitimate, and helps ISPs and message security vendors make better, more efficient decisions about how to sort inbound mail. By aggregating, analyzing, and categorizing the reputation of millions of email senders around the globe, Habeas is making sure legitimate email gets delivered. Habeas Solutions for senders include best practices certification, Internet whitelisting, and email monitoring services that improve delivery to over a quarter of a million email servers at major Fortune 1000 companies and leading ISPs. Habeas Solutions for receivers include SenderIndex, the industry's leading email reputation database that helps reduce inbound email handling costs and ensures end users receive the email they need.

Contact Information

  • Press Contact:
    Kevin Cartwright
    SHIFT Communications
    Phone: 415-591-8419
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