SOURCE: ScanAlert

April 12, 2007 07:15 ET

HACKER SAFE Boosts Search Engine Optimization With Free Page Rank 6-8 Links

Links Worth Thousands of Dollars Annually, According to Link Rating Services

NEW YORK, NY -- (MARKET WIRE) -- April 12, 2007 -- Search Engine Strategies New York -- Websites using ScanAlert's HACKER SAFE® trustmark have discovered that the popular security certification service improves search engine optimization (SEO), boosting their search engine rankings. Three one-way Page Rank (PR) 6-8 text links from ScanAlert's HACKER SAFE Merchant Directory, considered an authority site by the major search engines, as well as one reciprocal PR 7 link, help sites achieve higher organic (unpaid) placement in search results.

Once a merchant is HACKER SAFE certified, they are automatically entered into the HACKER SAFE Merchant Directory, which is visited by tens of thousands of shoppers every day. Although ScanAlert provides the links for free, their market value according to link rating websites, ranges from several hundreds, to thousands of dollars per month. Text Links Ads, for example, values them at more than $450 per month, while estimates from other rating services such as Link Value are much higher -- reaching several thousands of dollars per month.

The SEO boost is in addition to the substantial increases in landing page and overall site conversion reported by HACKER SAFE certified websites. Documented by more than 600 retailers, these increases typically range from 4%-8% for national chain store brands like Foot Locker and Restoration Hardware, to 10%-25% for smaller sites. Multichannel retailer Vermont Teddy Bear and home and garden organizer Stacks and Stacks have both documented impressive ROI numbers.

Search ranking and conversion rates both improved for Vermont Teddy Bear and its sister site, Pajamagram, after subscribing to HACKER SAFE. In A/B split testing, HACKER SAFE delivered 8.9% higher conversion for its Vermontteddybear.com, and 12.3% for its Pajamagram.com sites. In addition, the SEO impact of the HACKER SAFE Merchant Directory links was a big surprise, according to Vermont Teddy Bear's Ecommerce Manager Bill Cronin.

"This was a terrific discovery that has helped boost our overall organic search results," Cronin said. "HACKER SAFE has worked for everyone whom I have ever been involved with -- whether as a consultant or marketing teddy bears. The ROI is really there, and conversion rates do increase."

Stacks and Stacks is an Internet Retailer Top 500 source of organizational products for home, office, and garden, whose profile among top search engines has also risen. "Obtaining HACKER SAFE Merchant Directory links was an unexpected benefit, and one of the reasons why we rank very high organically for our most important keywords," noted Stacks and Stacks Marketing Director Cathy McManus. "We're currently receiving a PAGE RANK-8 link for free from an authority site, which is just one more reason why HACKER SAFE has become a must-have for anyone serious about online retailing success."

About ScanAlert

Founded in 2001, ScanAlert secures organizations of all sizes against threats to their network infrastructure and then certifies them to the HACKER SAFE® standard -- the world's Internet security benchmark. Offered as a Software as a Service (SaaS) solution, HACKER SAFE certification is used by more than 75,000 organizations, including ESPN, The American Red Cross, Toshiba, Warner Brothers, and well over half of the 500 largest online retailers in the USA. ScanAlert also operates HACKER SAFE Labs, the industry's only research group focused on ecommerce application security. More information is available at www.scanalert.com.

Contact Information

  • ScanAlert Contact:
    Nigel Ravenhill
    Dir of Marketing Communications
    Tel: 707-738-5434