SOURCE: ScanAlert

April 10, 2006 08:35 ET

HACKER SAFE Fuels Online Sales for Frederick's of Hollywood

NAPA, CA -- (MARKET WIRE) -- April 10, 2006 -- HACKER SAFE® certification of Frederick's of Hollywood's web site delivered more than 500 additional orders for the world famous lingerie retailer during a recent A/B test.

The iconic retailer ran an A/B test during which half of the visitors saw a HACKER SAFE certification mark image while the other half did not. Across a total of 33,794 total orders recorded during the test, 556 (3.35%) more orders came from those shoppers who saw the HACKER SAFE certification mark, compared to those who did not.

"The primary benefit of HACKER SAFE has clearly been increased conversion on our site," said Tracy Rhyan, Director of Multi-Channel Marketing, Frederick's of Hollywood. "Our conversion increased as soon as ScanAlert began certifying our site and visitors started seeing the certification mark."

"Continual media coverage of hacking means that even established brands like Frederick's of Hollywood will record a strong ROI from addressing consumers' fears about online shopping security," noted ScanAlert CEO Ken Leonard. "HACKER SAFE enables established brands to alleviate these fears so that consumers are more willing and likely to shop and spend online."

"HACKER SAFE has been an excellent addition to our web site, delivering a strong ROI as well as creating a positive experience for both repeat and new customers," Rhyan added. "The service helps put first time buyers at ease about using their credit cards on our site as well as helping our IT personnel do their jobs more efficiently."

About HACKER SAFE Certification

ScanAlert conducts comprehensive daily security audits of ecommerce infrastructure and then certifies the security of it in real-time by allowing the HACKER SAFE certification mark to appear only when a site's current status meets the highest published government industry standards. ScanAlert certifies the ongoing application of patches, and as long as the site remains secure, continually serves a HACKER SAFE certification mark directly to the retailer's web site from ScanAlert's network. In scientific A/B testing by more than 300 online retailers, including national chain stores, HACKER SAFE certification increased sales conversions an average of 14.2% compared to the control.

About Frederick's of Hollywood

For nearly 60 years, Frederick's of Hollywood has been the leader in pioneering innovative, alluring lingerie. Every time a woman in America puts on a piece of black lingerie, a push-up bra or a thong, she has Frederick's to thank. With more than 150 boutique stores nationwide, world-famous catalog and online shop, Frederick's has been recognized as one of the world's most well-known brands. Visit

About ScanAlert, Inc.

Headquartered in Napa, CA, ScanAlert is the world's largest web site security certification company, protecting over 70,000 web sites in 40 countries through the HACKER SAFE certification program. The certification mark indicates that these sites protect the personal data of millions of shoppers every day by meeting the highest federal and industry web site security standards. Brands that use HACKER SAFE to build the trust that builds their business include A&E Network, Cabela's, Frederick's of Hollywood, PETCO, The Sports Authority, Warner Brothers, and Yankee Candle. For more information, please visit

Contact Information

  • ScanAlert Contact:
    Nigel Ravenhill
    Director of Marketing Communications
    Tel: 707-224-7656 X111