SOURCE: Winning Brands Corporation

June 16, 2008 14:40 ET

Hackett's Adds KIND™ and CLEAN1™ to Winning Brands Products Launch

Immediate Expansion of Winning Brands Product Range in the Chain

BARRIE, ON--(Marketwire - June 16, 2008) - Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU), www.WinningBrands.ca, reports that the Hackett's chain in New York State has decided to add Winning Brands' KIND™ Laundry Products range and CLEAN1™ Outdoor Cleaner to the Hackett's product mix immediately. This follows Hackett's successful Grand Opening of its new University Plaza location in Canton, New York Saturday June 14th at which the store launched Winning Brands' popular new stain removing product -- Winning Colours®. The Grand Opening was the first opportunity for Hackett's customers to experience the newly listed Winning Colours® Stain Remover. Winning Colours® was immediately popular amongst those who tried it because of its unique performance characteristics. The chain was sufficiently impressed with the benefit to its customers of having a full range of eco-responsible cleaners to mobilize all its stores without delay. Hackett's and Winning Brands will develop an advertising program that builds awareness of the new products amongst Hackett's current and future retail customers.

Winning Brands' Snr. VP Lorne Kelly represented Winning Brands for the grand opening event and co-ordinated the live demonstrations. "Hackett's hardware program is connected to the True Value organization. There is a lot of opportunity for growth as the synergies between Hackett's - True Value and these new products work themselves out. You can't beat the reality of unrehearsed stain moments being presented live. Store staff saw how great it was that even the difficult fluorescent marker they used for signage was cleaned off skin but left the skin feeling great. There were other equally positive situations. We had a lot of fun being put through our paces," reports Kelly following the event. Kelly concluded, "Way to go Hackett's -- rapid action following first hand experience is the sign of a healthy organization. Winning Brands' is honoured to have been put on the fast track." Winning Brands has recently completed its first radio commercial for CLEAN1™ and will be able to air suitable promotions when the additional inventory arrives. The chain will be including Winning Brands products in printed advertising material as circumstances permit.

Winning Colours® Stain Remover is manufactured by Winning Brands Corporation for consumer and commercial use as an eco-responsible alternative to traditional solvents. Main production takes place at the Grand Rapids, Michigan facility of Surefil LLC with certain sizes still being manufactured at Winning Brands' St. Catharines, Ontario facility. Winning Brands' full product range includes a variety of advanced cleaning solutions, such as its non-toxic SMART™ Wet Cleaning liquid alternative to Perchloroethylene used in Dry Cleaning, KIND™ Laundry Products and CLEAN1™ -- the first choice in outdoor cleaning. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. The initial focus is on cleaning products.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors®, Winning Colours® is a Registered Trademark of Niagara Mist Marketing Ltd. KIND™ and CLEAN1™ are trademarks of Niagara Mist Marketing Ltd. SMART™ is a trademark of Solvent Free Solutions Inc.

Contact Information

  • Contact Information:
    Winning Brands Corporation
    Office Direct (705) 737-4062
    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3
    News@WinningBrands.ca