TORONTO, ONTARIO--(Marketwired - April 11, 2013) -
Editors Note: There is a photo associated with this press release.
Haggar Clothing Co. continues its long history of innovation in the apparel industry by being one of the first menswear brands to bring sustainable eco options to the mainstream clothing market. The iconic brand is helping Canadian consumers move forward into a more eco-sensitive, yet fashionable future with its LK Life Khaki™ collection made with upcycled plastic bottles that would have otherwise gone into a landfill.
Featuring super modern design and fabrication, Haggar's LK Life Khaki pants are made from a blend of cotton and REPREVE® fibers. An amazing nod to innovation and forward-thinking, REPREVE is an essential fabric ingredient that contains recycled materials, including plastic bottles. Each pair of LK Life Khaki pants contains the equivalent of seven recycled plastic bottles. In fact, thanks to LK Life Khaki, more than 14 million plastic bottles have already been rescued within their first year of production.
"Haggar prides itself on being one of the first brands to successfully appeal to today's modern man by developing new products that fit his lifestyle and modern mindset," says Brian Main, President of Haggar Canada. "The LK Life Khaki line is a fresh take on classic style and allows you to do something good for the environment, just by looking good!"
Extraordinary Fashions for the Everyday Man
Haggar is a brand with great history and a legacy of leadership and innovation. The LK Life Khaki line not only demonstrates its commitment to the environment, but also its consistent ability to produce extraordinary clothing for the everyday man.
Athlete, performance nutrition consultant, and bestselling author, Brendan Brazier, is a prime example of the man LK Life Khaki appeals to. Recognized as one of the world's foremost authorities on plant-based nutrition, Brendan has dedicated his life to spreading the word about an ethical, environmentally-friendly, and healthy lifestyle.
"I am a strong supporter of brands that protect our natural resources and that help me live my life the way I want to - green and eco-conscious," says Brendan. "I've always been an advocate of eating green, but for the first time, thanks to Haggar, I can wear green too!"
Designed to change the way men buy khakis, the LK Life Khaki collection features an array of colours and fits, including slim and regular, that are designed for any occasion.
Turning Plastic into Pants
This is how PET water bottles are converted into high-quality, eco-friendly, REPREVE recycled fibers that are made into fabric for LK Life Khaki:
- Plastic bottles are dropped into recycling bins
- Pre-consumer polyester fiber waste and post-consumer plastics are collected
- The collected waste then enters a unique material conversion process, where it is copped, ground, melted and reformulated into REPREVE, a recycled chip
- The chips are melted so they can be extruded through tiny openings in a spinneret, creating continuous filaments that together, make REPREVE recycled fibers
The LK Life Khaki™ collection is available in more than 2,200 locations, including leading department stores in Canada, the U.S. and Mexico, as well as online. Although LK Life Khaki line is currently available only in menswear, Haggar plans to launch women's wear later this year.
About Haggar Clothing Co.
Since its beginnings in a one-room office in Dallas, Texas in 1926, Haggar Clothing Co. has grown from a manufacturer of men's fine dress pants and slacks, into one of the most recognized and innovative apparel brands in the market. Haggar coined the term "slacks" in 1938 and continued to lead menswear innovation with the introduction of pre-cuffed pants, expandable waist pants, wrinkle-free cotton casual pants, and suit separates. In addition to its Haggar® brand, the company has developed and launched the highly successful and eco-friendly LK Life Khaki™ brand. Haggar is the official clothing partner of the Hockey Hall of Fame and the Pro Football Hall of Fame. Haggar Clothing Co. today commands the #1 market position in men's dress pants in North America, as well as the #2 share in men's casual pants, and has been a leader in men's apparel for over 85 years.
For more information on the LK Life Khaki™ collection visit www.lifekhaki.com, or to view other product offerings by Haggar visit www.haggarcanada.com.
To view the photo associated with this press release, please visit the following link: http://media3.marketwire.com/docs/LK_Slim_Trouser_Khaki.jpg.