SOURCE: Haier America

Haier America

Haier America

February 09, 2010 17:00 ET

Haier to Display New LED HDTV Line at NBA All-Star 2010 in Dallas

NBA Jam Session Will Be Official Consumer Launch of New Haier LED Television Line

NEW YORK, NY--(Marketwire - February 9, 2010) - Haier America will join the NBA All-Star 2010 festivities in Dallas, Texas with the company's largest presence ever at the event. Haier will again serve as the title partner of the Shooting Stars competition, and will have a significant presence at NBA All-Star Jam Session presented by adidas and serve as the presenting partner of the NBA Development League's Dream Factory Friday Night.

"Keeping in theme with expectations for the largest audience to see a basketball game live, NBA All-Star 2010 will be Haier's most significant activation ever," said Richard Block, Vice President of Marketing for Haier America. "From All-Star Saturday Night and the D-League Dream Factory, to the Haier Shooting Stars Truck at Jam Session, Haier will be showcased as the Official HDTV of the NBA."

For the fourth consecutive year, Haier America will lead off the NBA All-Star Saturday Night festivities with the Haier Shooting Stars competition which features NBA players, WNBA players and NBA Legends in a shooting contest. NBA All-Star Saturday Night airs live at 8:00pm ET on TNT on Saturday, February 13.

For the first time, TNT and NBA TV analysts Kenny Smith, Chris Webber, Brent Barry and Steve Smith will participate in the Shooting Stars competition serving as the NBA Legends for their respective teams. The additional participants announced at a later date.

On Friday, Feb. 12, high-flying dunkers and sharp shooting NBA D-Leaguers will take to Center Court at NBA All-Star Jam Session for the third annual Dream Factory Friday Night presented by Haier. Similar to NBA All-Star Saturday Night, the skills competition includes a slam dunk competition, a three-point contest featuring an entire rack of "money balls," and the inaugural NBA D-League's Haier Shooting Stars.

Haier will be a part of NBA All-Star Jam Session from February 11-13 at the Dallas Convention Center. Haier will pull in its 53-foot Haier Shooting Stars truck onto the floor of the Dallas Convention Center to join the thousands of fans celebrating the excitement of NBA All-Star. Jam Session features over 11 acres of NBA All-Star excitement. Fans can shoot, slam, dribble and drive all day, compete against their friends in skills challenges, or get basketball tips from NBA Players and Legends

As the Official HDTV of the NBA, Haier will display the company's first generation of LEDs which are available in 46", 40", 32", 24", 22" and 19" screen sizes. The 46" and 40" measure in at just 1.2" thick with cabinets available in a high gloss piano black cabinet or a high gloss white. Fans will have the chance to win one of Haier's LED HDTV's as part of an interactive Haier Shooting Stars game which will be held at the NBA D-League space at NBA All-Star Jam Session.

Haier's LED line will be available at retail in the coming months with the following model numbers:

--  46" HL46XSL2 (Black), HL46XSLW2 (White)
--  40" HL40XSL2 (Black), HL40XSLW2 (White)
--  32" HL32XSL2 (Black), HL32XSLW2 (White)
--  24" HL24XSL2 (Black), HL24XSLW2 (White)
--  22" HL22XSL2 (Black), HL22XSLW2 (White)
--  19" HL19SL2 (Black), HL19SLW2 (White)

NBA All-Star will also continue the "Inspired by you. Made by us." campaign started at the Consumer Electronics Show in Las Vegas and give consumers a chance to provide ideas for future products.

About NBA All-Star 2010

NBA All-Star 2010 in Dallas will bring together some of the most talented and passionate players in the league's history for a global celebration of the game. Among the many events that will reach fans in more than 200 countries and territories in more than 40 languages are the T-Mobile Rookie Challenge & Youth Jam, NBA All-Star Celebrity Game, and NBA All-Star Jam Session presented by adidas.

American Airlines Center will host All-Star Saturday Night, featuring the Sprite Slam Dunk contest, Foot Locker Three-Point Shootout, Taco Bell Skills Challenge, and Haier Shooting Stars. The 59th NBA All-Star Game will be played on Sunday, Feb. 14 at Cowboys Stadium in Arlington, Texas, before an expected crowd of more than 80,000 -- the largest group ever to witness a live basketball game. TNT will televise the All-Star Game for an eighth consecutive year, marking Turner Sports' 25th season of All-Star coverage. This will be the second NBA All-Star in Dallas. The city also hosted the event in 1986.

For more info on Jam Session visit NBA.COM/JAMSESSION

About the NBA Development League

The NBA Development League, founded in 2001, is the NBA's official minor league whose teams have direct affiliations to NBA franchises. For the 2009-10 season, the league will feature 16 teams -- including the debut of the Maine Red Claws and the Springfield Armor. A proven developer of talent, 20 percent of players in the NBA at the conclusion of the 2008-09 season boasted NBA D-League experience, while the league continues to develop coaches, referees, and front office staff for the NBA and its teams. In fostering the league's connection to the community, its teams, players and staff promote health and wellness, support local needs and interests, and assist in educational development through NBA D-League Cares programs. The NBA D-League also advances the game of basketball as the research and development arm of the NBA. Throughout the season fans can watch all NBA D-League games on NBA Futurecast, the free live Web-streaming initiative found at

About Haier America

Haier America is the Sales and Marketing arm of the Americas for the multinational Haier Group, one of the world's leading appliance makers. Headquartered in the Haier Building at 1356 Broadway in New York City, Haier America is a leader for room air conditioner, compact refrigerator, and wine cellar sales, as well as a leading force in major appliances, compact appliances, portable electronics and HDTV sales.

Contact Information

  • Media Contact:
    James Liess
    Haier America Public Relations
    212-594-3330 ext.2006
    Email Contact


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