Half Mile Of Hell

Half Mile Of Hell

March 13, 2008 11:00 ET

Half Mile of Hell: Chuckwagon Racing Using Web Video to Reach Fans Around the World

The New HALFMILEOFHELL.com Revolutionizes Chuckwagon Racing Exposure With Web Video starting May 2008

CALGARY, ALBERTA--(Marketwire - March 13, 2008) - The World Professional Chuckwagon Association ("WCPA") has partnered with Zoom Communications Inc. ("Zoom"), producers of the reality TV series "Half Mile of Hell", to bring chuckwagon fans across the country and around the world a new, dynamic website: www.halfmileofhell.com. The new www.halfmileofhell.com is a video based website that will bring fans closer to the action and will provide an ongoing connection with the action packed sport of chuckwagon racing.

Chuckwagon racing is a sport with rich historical roots in the west and is now reaching out to a larger web audience where users can interact with the sport.

HalfMileofHell.com will be a fully functional Web 2.0 website that will feature hundreds of web videos, photo galleries, current standings and race information, RSS feeds and a variety of other multimedia experiences. The web video content will be updated daily during race season and include daily race coverage, behind the scenes stories, driver profiles and stories from the road. The site will also follow driver activities in the off-season to keep the vast chuckwagon racing audience in tune with the sport throughout the winter season.

"The new HalfMileofHell.com will be a leading edge website that capitalizes on web video technology to entertain existing fans and captivate new fans around the world," explains Zoom President & CEO, Jeff Bradshaw. "It will also provide advertisers with an effective and targeted medium for reaching potential customers. The operation of the site will be fully funded through advertising revenue."

The world of media and entertainment is changing and the WPCA is keeping pace with these changes to assure that the sport of chuckwagon racing continues to grow into the future.

"There are hundreds of thousands of chuckwagon racing fans across the country that have limited opportunity to see the races in person. The new HalfMileofHell.com will allow our fans to follow the action from any where in the country and throughout the year." states Kelly Carson, WPCA Operations Manager.

The WPCA and Zoom are excited to bring this new web venture, www.halfmileofhell.com, live in May 2008.

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