Half Mile Of Hell

Half Mile Of Hell

June 11, 2008 12:50 ET

Half Mile of Hell: New Website Launches With Huge Success

The New HALFMILEOFHELL.com Revolutionizes Chuckwagon Racing With Web Video

CALGARY, ALBERTA--(Marketwire - June 11, 2008) - Zoom Communications ("Zoom") and the World Professional Chuckwagon Association ("WPCA") launched the new website, www.halfmileofhell.com, on May 26 in time to cover the Grande Prairie Stompede. In the first two weeks of operation, www.halfmileofhell.com has seen over 210,000 page views, 100,000 video views and just over 30,000 unique visitors and the numbers keep going up.

The growing fan-base and reaction to the new site truly illustrates the movement from static programming to online video as Jeff Bradshaw, President & CEO of Zoom, states "The Half Mile of Hell website has allowed the WPCA to create their own online TV network. Web video is powering the site with race highlights, behind the scenes stories and other relevant content that fans are looking for. It will revolutionize the sport of Chuckwagon racing by providing access to a worldwide audience."

The site launched with a host of videos, including Driver Profiles and, an instructional set, Racing 101. Furthermore, the Zoom crew is following the WPCA tour all season long to capture the Daily Races as well as get Behind the Scenes footage of drivers preparing for the races. Not only does www.halfmileofhell.com offer a growing catalogue of video, but if offers almost up-to-the minute standings information from each heat and live audio streaming announcing the races.

All the numbers aside, the fans have spoken and www.halfmileofhell.com is a hit. The feedback has been pouring in since the launch and local fans, who were limited to one local show a summer, for the first time are able to watch all the shows. Jeff Bradshaw explains, "The new Half Mile of Hell website is a great example of how the world of entertainment, specifically TV and corporate communication is changing at an incredibly rapid pace. Web video is the key ingredient to this change."

Half Mile of Hell.com... the action is here!

Bookmark the site or grab the RSS feed for www.halfmileofhell.com and keep up-to-date with the exciting and extreme sport of chuckwagon racing.

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