SOURCE: Bosch home appliances

Bosch home appliances

May 04, 2011 09:15 ET

Half of Americans Think Mom Wants a New Dishwasher Reveals Bosch Survey

HUNTINGTON BEACH, CA--(Marketwire - May 4, 2011) - While you can't give mom the gift of time for Mother's Day, the least you can do is help her save time in the kitchen. According to the results of a national survey fielded by Impulse Research on behalf of Bosch home appliances, 50 percent of Americans think Mom would prefer a new dishwasher -- over other kitchen appliances -- to make her life easier.

After the dishwasher, 23 percent of Americans think their moms would prefer a new stove or oven, followed by 19 percent who think moms would like a new refrigerator and only 8 percent who think a new coffee maker tops mom's list. Interestingly, moms evidently do have a love affair with their dishwashers and think it saves them the most time in the kitchen. One third of mothers surveyed said that out of all of their kitchen appliances, the dishwasher is the appliance they love the most.

"Many mothers will probably tell you that one of their biggest wants is simply having more time. So, we wanted to find out which household appliances help make moms' lives easier -- and clearly, the dishwasher is the winner," said Stephanie Hutaff, Senior Product Manager of Dishwashers for Bosch home appliances. "Whisper-quiet Bosch dishwashers efficiently tackle dishes so that Mom can enjoy more time with her family."

While the complete Bosch line of dishwashers are among the quietest and most efficient dishwashers on the market, the new Bosch 800 Plus dishwasher, available this June, will operate at an industry-low 39 dBA, while using less than 2 gallons of water per cycle and 180 kWh/year. Additionally, all Bosch dishwashers are ENERGY STAR qualified.

For more Bosch information, visit the Bosch home appliances website, like Bosch at or connect on Twitter @BoschAppliances.

About The Survey
The survey was conducted online with a random sample of 1,087 men and women, ages 25+ -- all members of the Impulse Research proprietary online panel. The Impulse Research proprietary online panel has been carefully selected to closely match U.S. population demographics, and the respondents are representative of American men and women ages 25+. The research was conducted in April 2011.

About Bosch
Bosch home appliances is part of BSH, Bosch and Siemens Home Appliance Group, the third largest appliance manufacturer in the world. Known worldwide for raising standards in appliance efficiency and quietness, Bosch is a recipient of the ENERGY STAR Sustained Excellence Award. In fact, Bosch is the only US appliance manufacturer with entire product lines of ENERGY STAR qualified dishwashers, washers and refrigeration. With US headquarters in Huntington Beach, CA, the company operates an appliance park in New Bern, North Carolina comprised of state-of-the-art factories for washers, dryers, dishwashers, ranges, ovens and cooktops.

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