May 02, 2013 14:30 ET

Half of U.S. Hispanics Will Celebrate Cinco de Mayo According to Poll by YaSabe and Valpak

HERNDON, VA and LARGO, FL--(Marketwired - May 2, 2013) - While many people speculate that Cinco de Mayo is only celebrated in America by non-Hispanics*, in fact, half of U.S. Hispanics plan to celebrate this year according to a poll conducted on the YaSabe website during April 2013 to get insight into the country's 52M Hispanics. This revelation comes from YaSabe, the leading local search destination catering to U.S. Hispanics and Valpak Direct Marketing Systems, Inc., a leader in local print and digital coupons. The two companies released an infographic today based on survey data that speaks to the buying power of this growing market.

Restaurants and bars all over the country are getting ready for Cinco de Mayo, offering coupons and expecting big crowds. According to the survey, celebrants at restaurants and bars will include 18% of the nation's Hispanic population while more than 35% of Hispanics plan to mark the occasion by hosting parties or in the homes of friends or family. In addition, over 30% of U.S. Hispanics said they will spend more than $40 each on festivities.

Margaritas may flow plentifully among bar hoppers, but beer (cerveza) edges out all other tequila-laden libations in the poll with piña coladas coming in third. Stock up on limes, because Corona is by far the most popular brand of beer among U.S. Hispanics polled. Valpak announced a partnership with this past January to enter the expanding US Hispanic market. YaSabe will enable users to find and discover Valpak coupons and special offers online and from their mobile phones.

Users can now search for coupons in Spanish or English at, Google, and Bing and on other partner platforms such as, where Hispanics go online.

To see the infographic on #CincodeMayo, visit:


About Valpak®

Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with, an online site for free coupons, e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as mobile coupon apps for smartphone platforms. For more information about advertising with Valpak, please contact 1-800-676-6878.

About YaSabe

YaSabe is America's largest and fastest growing local search destination for businesses, coupons, and jobs that cater to Hispanic consumers. YaSabe connects millions of users annually to online listings, cultural content and community-sourced information. Offering a fully bilingual interface, including personalized email responses from local experts, YaSabe has grown by 800%, year-over-year. For content publishers and advertisers, YaSabe provides partnership possibilities with syndicated content, revenue opportunities, and access to expanded Hispanic audiences. For more, visit

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