Yellow Pages Group
TSX : YLO

Yellow Pages Group

February 08, 2011 13:12 ET

Halifax: Most Romantic City in Canada!

YellowPages.ca Unveils Top Romantic Searches by City on YellowPages.ca™

MONTREAL, QUEBEC--(Marketwire - Feb. 8, 2011) - YellowPages.ca™ gets to the heart of Canada's romantic traditions and unveils the top searches for 2010 on YellowPages.ca. Halifax takes the crown as the most romantic city, with more romance-related searches than other cities given its size. Last year, Halifax residents conducted 86% more romantic searches the week prior to Valentine's Day(1).

Categories or keywords that inspire romance and were included in the analysis were: chocolate, florists, jewellers, lingerie, massage therapists, restaurants, spas and beauty. Second most romantic city comparatively is Ottawa, and the least romantic city is Vancouver, which doesn't seem much interested in Valentine's Day presents.

"Finding a place to purchase a Valentine's Day gift has never been easier. We recently updated the YellowPages.ca search functionalities and introduced map-centric searches, which will further help Canadians locate businesses closest to them," said Nicolas Gaudreau, Vice-President Digital and Print Media, Acquisition and Retention at Yellow Pages Group (YPG).

The analysis also sheds light on romantic gift trends:

  • In Halifax and Quebec City, flowers get the largest increase in demand as a Valentine's Day gift – both cities had a 65% increase in searches on florists.

  • Quebec City residents also prefer offering chocolate, with a 75% increase in searches related to chocolate. Toronto and Montreal also express their love with chocolate.

  • Calgarians express their romantic side with sparkles, with an increase in jewellery searches of 49%.

  • Winnipeg relies on lingerie to spark the romance with an increase in lingerie searches of 52%.

People who want to make this day memorable and easily find a gift for their loved ones can consult YellowPages.ca online or on mobile devices thanks to Yellow Pages mobile applications YellowPages.ca/mobile. For those with a romantic heart but a limited budget, it's possible to make a good deal and get restaurant, spa and entertainment discounts over 50% on local businesses thanks to YPG's group-buying service, Deal of the Day. Savvy consumers can subscribe to receive daily deal alerts at DealoftheDay.ca.

About Yellow Pages Group

Yellow Pages Group (YPG) is Canada's leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country's largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX:YLO) which owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca™, AutoTrader.ca, LesPAC.com, and RedFlagDeals.com. The Yellow Media Inc. network of online properties reaches over 11M unique visitors monthly. For more information: www.ypg.com.

(1) YellowPages.ca analysis of searches in 2010 across Canada. Top romantic cities were selected by evaluating the total number of searches in selected "romantic" categories for each city in relation to its population, the week prior to Valentine's Day in 2010, compared to the previous month at the same time.

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