SOURCE: Hall of Fame Beverges, Inc.

September 23, 2010 09:45 ET

Hall of Fame Beverages Announces Distribution Update

LOS ANGELES, CA--(Marketwire - September 23, 2010) -  Hall of Fame Beverages, Inc. (PINKSHEETS: HFBG) CEO Steve Hendricks announces the company is ready for the kickoff of its newest product, Grand Ma Ma's Sweet Southern Tea. 

Hendricks says, "Our distributors have been prepared for our kickoff event next week. Distributors have been presenting Grand Ma Ma's Sweet Southern Tea to the stores they work with over the past three weeks, and they'll be delivering it to those stores next week as part of a company-wide kickoff. While some stores already have the product, we'll make it official next week."

Louis Restivo, the company's distribution network consultant, continues to sign more distributors from his network into the Hall of Fame family. Restivo says, "Next week we will be announcing the stores where our sweet tea can be purchased, and we'll be announcing additional distributors taking our product as well."

Hendricks added, "Since the product left Tampa, we have been delivering the tea, working out our marketing strategies with distributors, agreeing on pricing, designing and producing in-store advertising and continuing to grow our distribution chain."

The company has designed and produced stickers to be placed on in-store refrigerators, and our shareholders can view those stickers on Hall of Fame's web site starting this weekend. Additionally, Hall of Fame is producing life-sized, Grand Ma Ma stand ups that will be placed in supermarkets across the country. Posters of Grand Ma Ma are also in production and will be in stores and for sale on the company's web site.

Larry Johnson, a former NBA player, and the man behind Grand Ma Ma, is in Los Angeles today finishing up voice work with Slappy Studios on the company's animated television commercial campaign. Slappy Studios worked on the Transformer films, and will be animating Grand Ma Ma in a 30-second television commercial that will air on ESPN, MTV, and BET, among other major networks.

About Hall of Fame Beverages

Hall of Fame Beverages, Inc. is a new lifestyle company dedicated to building long-term success through the creation, manufacture, distribution, and marketing of innovative non-alcoholic beverages recognized for their fresh, standout brand identities that rise above the plethora of average products. Hall of Fame Beverages is a team of visionary and seasoned beverage industry executives who intend to leverage their expertise and their established resources in beverage commerce to make Hall of Fame Beverages one of the industry's big winners via its signature brands Atomic Dogg Super Soda and Grand Ma Ma's Sweet Southern Tea.

"Safe Harbor Statement"

Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The results anticipated by any or all of these forward-looking statements may not occur. The Company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events or changes in the Company's plans or expectations.

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