SOURCE: Hall of Fame Beverages, Inc

Hall of Fame Beverages, Inc

May 16, 2012 09:30 ET

Hall of Fame Beverages Announces Product Placement & Corporate Direction

DALLAS, TX--(Marketwire - May 16, 2012) - Hall of Fame Beverages, Inc. (PINKSHEETS: HFBG) has placed more of its products, Grand Ma Ma's Sweet Southern Tea & Top Dogg Male Enhancement, in the Northeast and around Southern California.

The Company's Tea product was placed in 36 new locations around the Northeast US; including, Hartford, Fairfield and Manchester, Connecticut, Jersey City and Freehold, New Jersey, and in Astoria, Maspeth, Brentwood, Long Island City, Jackson Heights, and Ozone Park, New York. There were also a number of reorders for stores in Baltimore, Maryland, and throughout New York State and New York City.

Top Dogg Male Enhancement has been placed in 65 new locations around Southern California; including, a number of select 7-Eleven locations, Mobil, 76, AM/PM, Chevron and Shell Gas Stations, and in a number of liquor stores and local mom and pop markets.

The reaction to Top Dogg, both online and in stores, has been fantastic, and the Company is continuing to get lots of requests to carry the product. Hall of Fame continues to work aggressively to place and market Top Dogg in many different types of stores.

Executives have contracted to mail out more than 1-million advertisements to draw customers to shop for Top Dogg online.

The Company is strongly focusing on the male enhancement because of the revenues it can generate versus Hall of Fame's beverages. A bottle of Top Dogg is selling for $19.95/bottle online, a single capsule packet sells for $5.95 online and in stores, the single capsule packet sells for $5.99-$7.99.

Company management has sold, marketed, produced and packaged Top Dogg Male Enhancement and laid the groundwork for the success Hall of Fame is now seeing with the placement of the product. It is this same infrastructure and planning that will now be applied to the Company's beverages.

The Executives at Hall of Fame have taken a long look into every aspect of the Company over the last two months, and they have decided to make some key changes in the business model to bring shareholder's more value sooner.

The Company will spend the rest of 2012 building an infrastructure for the success of the beverages. Instead of producing and trying to place beverages during or after "beverage season," Hall of Fame will aggressively sell and market the Company's beverages for the remainder of 2012, and it will be ready to compete during the 2013 "beverage season."

This is the approach Hall of Fame should have taken from day one with its beverages. Sales, production, distribution and marketing will be thoroughly planned and each produced bottle will have a home prior to production. After building the infrastructure and generating production and distribution revenues for the beverages from other products, Hall of Fame will approach beverage season 2013 from a position of strength for the first time in company history.

The remainder of the produced Grand Ma Ma's Sweet Southern Tea will be distributed throughout the Northeast with our master distributor in that region.

In addition to laying the infrastructure for beverage season 2013, next week the Company will be announcing an aggressive new plan to market Larry Johnson and his link to the Sweet Tea now that he's back working in the NBA. Also, Alex Johnson, the Company's Chief Financial Officer will be announcing some new aggressive funding plans that the Company will take advantage of to further its beverage products.

About Hall of Fame Beverages
Hall of Fame Beverages, Inc. is an innovative beverage company trying to grow its footprint in an industry rife with ordinary drinks. We are home to our signature brand Grand Ma Ma's Sweet Southern Tea. The tea is complemented nicely by our signature desserts, also branded under the Grand Ma Ma icon, Grand Ma Ma's Gourmet Southern Desserts. Hall of Fame Beverages is co-owned by former NBA star Larry Johnson who famously dressed up as his basketball-playing Grand Ma Ma in Converse shoe commercials in the 1990s.

SAFE HARBOR: Certain information included herein may contain statements that are forward looking. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results.

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