SOURCE: Hall of Fame Beverages, Inc.

Hall of Fame Beverages, Inc.

February 22, 2010 09:25 ET

Hall of Fame Beverages Announces Strategic Change

LOS ANGELES, CA--(Marketwire - February 22, 2010) -  Hall of Fame Beverages (PINKSHEETS: HFBG) is pleased to announce the formation of the 2010 focus group. First and foremost the company would like to give Mr. Giovani Luciano a bit of gratitude and "best wishes" as unfortunately due to health issues, Mr. Luciano will be stepping down as Company CEO. HFBG is proud to announce the addition of Mr. Lawrence Twombly as acting CEO and Mark Hammill as acting COO. These two men will be taking the reins and leading this charge in the new strategic movement of the company. Both Mr. Hammill and Mr. Twombly have nearly two decades of experience in the beverage industry. Their extensive contacts in the beverage industry combined with the new team's ability to implement innovative products promises to be a powerful combination in leading Hall of Fame Beverages to the next level and beyond. Mr. Calvin Ross, who is one of the founders of Hall of Fame Beverages, will be staying through the transitional period ensuring that it's a seamless transition.

Mr. Twombly states, "The new management team is excited and looking forward to working with current shareholders and potentially new shareholders as our focus is to add value for the shareholder base and the company itself."

Keep up to date with Hall of Fame Beverages, Inc.'s strategic moves by going to the corporate website at www.halloffamebeverages.com on a continuous basis. HFBG plans to have consistent updates throughout this transition. The company also hopes to have more products on the shelves in the near future.

About Hall of Fame Beverages
Hall of Fame Beverages, Inc. is an innovative new lifestyle company dedicated to building long-term success both through the creation of a unique and recognizable brand name, and through the integration of commercial success with social awareness. Convinced that "success" in business has long been too narrowly defined, Hall of Fame Beverages was founded by a group of visionary beverage industry executives who shared a common goal of leveraging the power of commerce in a way that was consistent with their desire to foster greater inclusion in the business world. The team of seasoned industry executives have set out to become one of the leaders in the beverage industry through developing, distributing and marketing their signature product lines.

Safe Harbor Statement:

Except for historical information contained herein, the matters set forth above may be forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in the forward-looking statements. Such forward-looking statements are based on the current beliefs of management, as well as assumptions made by and information currently available to management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors such as the level of business and consumer spending, economic conditions in the industry and the financial strength of the Company's customers and suppliers. The Company does not undertake any obligation to update such forward-looking statements. Investors are also directed to consider all other risks and uncertainties.

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    Roy Sahachaisere
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