SOURCE: Hall of Fame Beverages, Inc.

August 27, 2009 09:30 ET

Hall of Fame Beverages Energized by Summer

LOS ANGELES, CA--(Marketwire - August 27, 2009) - Hall of Fame Beverages, Inc. (PINKSHEETS: HFBG) would like to clarify their most recent release. CEO Calvin Ross states, "In the recent press of Star & Bucwild, Hall of Fame Beverages referred to the NY Radio Personalities as 'Shock Jocks.' This statement was not meant to be derogatory in any way. Hall of Fame Beverages Inc. is grateful that these eminent radio personalities are taking on a project such as Atomic Dogg and Hall of Fame Beverages, and would like to show the utmost appreciation for the superstars. The term 'shock jock' was coined many years ago and does not apply to Star & Buc Wild. Hall of Fame Beverages looks forward to working with Star & Buc Wild and feels that the marketing plan to expose the company will excel with them."

The Company is also proud to announce a better than expected summer 2009 sales. One contributing factor was the addition of Serralles (the makers of Don Q rums) finding "Atomic Dogg" (HFBG's number one energy drink) demand in the US territory of Puerto Rico for the product. Serralles began the summer with a two-container order and has recently decided to make a larger purchase order for two more containers, one of which has been delivered and the next to be sent in mid to late-October.

Calvin Ross, CEO of Hall of Fame Beverages, states, "We are very pleased that the demand for our energy drinks has begun to find its markets and are hopeful that we can meet our goals for the distribution of our energy drinks in places such as Puerto Rico, Jamaica and other Caribbean islands as we head into their beverage season." Mr. Ross goes on to say, "Summer US sales we feel were above average as we see our demand growing as well in the Southern US states and soon to be the East Coast with the addition of Star & Buc Wild."

One Global Industry Analyst in 2007 predicted the energy drink sector market segment is expected to reach $39.2bn in value by 2010, currently led by the US where sales reached $17 Billion in just 2007. Management of HFBG plans to impact this market with their current best selling products "Atomic Dogg" and "Atomic Dogg Energy Shot." The Company plans to focus on the Caribbean area while the beverage season is just initiating while building out the game plan to keep expanding across the US.

Atomic Dogg and "The Energy Shot" drinks can be purchased at the Hall of Fame Beverage website at

About Hall of Fame Beverages

Hall of Fame Beverages, Inc. is an innovative new lifestyle company dedicated to building long-term success both through the creation of a unique and recognizable brand name, and through the integration of commercial success with social awareness. Convinced that "success" in business has long been too narrowly defined, Hall of Fame Beverages was founded by a group of visionary beverage industry executives who shared a common goal of leveraging the power of commerce in a way that was consistent with their desire to foster greater inclusion in the business world. The team of seasoned industry executives have set out to become one of the leaders in the beverage industry through developing, distributing and marketing their signature product lines.

Safe Harbor Statement:

Except for historical information contained herein, the matters set forth above may be forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in the forward-looking statements. Such forward-looking statements are based on the current beliefs of management, as well as assumptions made by and information currently available to management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors such as the level of business and consumer spending, economic conditions in the industry and the financial strength of the Company's customers and suppliers. The Company does not undertake any obligation to update such forward-looking statements. Investors are also directed to consider all other risks and uncertainties.

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