SOURCE: Hall of Fame Beverages, Inc.

August 31, 2010 09:45 ET

Hall of Fame Beverages Expands Distribution and Animates Grand Ma Ma

LOS ANGELES, CA--(Marketwire - August 31, 2010) - Hall of Fame Beverages, Inc. (PINKSHEETS: HFBG) CEO Steve Hendricks announces the shipment of Grand Ma Ma's Sweet Southern Tea is on its way to New York. Elmira Distribution in Elmira, New York will soon be receiving two container trucks of the company's product. Each container carries 2100 cases of tea. 

In addition, Hendricks announces Specialty Foods Group in Long Island, New York, will be responsible for servicing all of Hall of Fame's products in 7-Eleven stores, King Kullen Supermarkets, Waldbaums Supermarkets, Safeway Stores, and Key Foods stores among other accounts on Long Island. Specialty Foods Group will be receiving more than 2100 cases of the company's product.

Steve Hendricks and Louis Restivo are feverishly placing the product in the distribution network between Philadelphia and Pittsburgh, Pennsylvania, including the Scranton, Wilkes-Barre, Altoona, and Erie markets. The company will be using L A May Distributing in Central Pennsylvania and Larry Myers will be receiving more than 2100 cases of the product to put on shelves immediately upon arrival.

Hendricks and Restivo are developing the entire New England area, New Jersey and the Mid-Atlantic states. Hendricks says he's ready to get products on the shelves immediately: "We are working hard to put this product in every state, and I am structuring this company to go national." Restivo added, "I will be there every step of the way, and we will brand this product nationally."

Both Hendricks and Restivo said the demand for Grand Ma Ma's Sweet Southern Tea has pushed the company to make the decision that the tea will be the company's main focus in the months to come. A new flavor of tea, Sweet Summer Peach, is already being readied for production. More than 300,000 bottles of the Sweet Summer Peach, an all natural, black tea, have been ordered and are ready for production in the company's second production run of the tea brands. 

Atomic Dogg Super Soda will be produced when the company meets the demand for the tea. Former NBA player, and the man behind the character Grand Ma Ma, Larry Johnson said, "The tea is in demand right now and it's a ready-made marketing campaign, so it makes sense to focus on our strength right now."

Johnson and company executives are currently meeting in Las Vegas, Nevada, to finalize a deal with a major casino chain that has casinos in Las Vegas and many other areas around the country to carry the sweet tea products. Pricing and a marketing campaign are being negotiated before the casino takes the product. Johnson said, "Grand Ma Ma's Sweet Southern Tea is a natural fit in Las Vegas. This is where I got my start, and I came back here to get my degree and stayed, so I would love to make this work in Vegas."

The company also announces that it has paid Slappy Studios to put together an animated television commercial campaign featuring Grand Ma Ma. Slappy Studios worked on the Transformer films, and will be animating Grand Ma Ma in a 30-second television commercial that will air on ESPN, MTV, and BET, among other major networks. The studio has developed the animated commercial and is currently working to finish the project. Larry Johnson will be in Los Angeles, California, later this week to do the voice work for his Grand Ma Ma character. Johnson has done work with Coca-Cola, McDonald's, And1, Converse and many other brands and helped to generate hundreds of millions of dollars in sales revenue.

About Hall of Fame Beverages

Hall of Fame Beverages, Inc. is a new lifestyle company dedicated to building long-term success through the creation, manufacture, distribution, and marketing of innovative non-alcoholic beverages recognized for their fresh, standout brand identities that rise above the plethora of average products. Hall of Fame Beverages is a team of visionary and seasoned beverage industry executives who intend to leverage their expertise and their established resources in beverage commerce to make Hall of Fame Beverages one of the industry's big winners via its signature brands Atomic Dogg Super Soda and Grand Ma Ma's Sweet Southern Tea.

"Safe Harbor Statement"

Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The results anticipated by any or all of these forward-looking statements may not occur. The Company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events or changes in the Company's plans or expectations.

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