SOURCE: Movember

Movember

October 31, 2011 05:00 ET

Halloween Is for Kids; Movember's Eve Is for Cancers Affecting Men

The 5th Annual Moustache Growing Charity Kicks Off on November 1st for LIVESTRONG & Prostate Cancer Foundation

LOS ANGELES, CA--(Marketwire - Oct 31, 2011) - Today isn't just Halloween, it's the eve of Movember, the global moustache charity event for men's health. Once the sugar high has worn off, you'll notice tens of thousands of moustaches sprouting up across the country to raise awareness and funds for cancers affecting men. Every Movember, the month formerly known as November, men register at www.movember.com, start the month clean-shaven and grow a moustache for 30 days. The moustache becomes the hairy ribbon for men's health and the guys growing them become walking, talking billboards for the cause. To date, over 1.1 million men and women have supported Movember, raising $174 million through the power of the moustache.

"Movember is truly becoming a movement for men's health in the US," said Adam Garone, CEO and Co-Founder of Movember. "Through the simple act of growing a moustache, we are funding successful awareness and education programs through the Movember Foundation, research through our partner Prostate Cancer Foundation, and support programs through our partner LIVESTRONG."

Movember funds are hard at work. Thanks to support of their Mo Bros and Mo Sistas, Movember is funding a number of prolific outcomes in the US, including:

For full details on programs and more please visit www.movember.com.

Getting involved in Movember is simple -- men and women register to join the campaign at www.movember.com. Whether on their own or as part of a team, they have the month of November to grow and show their Mo or support, in the case of the women. Friends, family, and colleagues can show their support by sponsoring the Mo-growing efforts. Women who register are key to the campaign's success. They act as ambassadors for the Mo, spreading the word about men's health and showing their support for the men in their life.

Participants have the opportunity to repurpose their Halloween costumes at the end-of-Movember Gala Partés to celebrate their journey. Supporters come dressed in costume to complement their or a friend's moustache. These events see many impersonators, the likes of Tom Selleck, Burt Reynolds, Mike Ditka, and Hulk Hogan, among others.

Movember 2011 US major partners include TOMS and The Art of Shaving.

About Movember
Movember aims to forever change the face of men's health through the power of the moustache, by raising awareness and funds that will reduce the number of preventable male deaths by cancer. Since inception as a charity event in 2004, over 1.1 million participants have raised over $174 M for the cause, with official Movember campaigns taking place in ten countries. For more information please visit www.movember.com. Movember is a registered 501(c)(3) charity.

About the Prostate Cancer Foundation
The Prostate Cancer Foundation (PCF) is the world's leading philanthropic organization funding and accelerating research. Founded in 1993, PCF has raised more than $450 million and provided funding to more than 1,500 researchers at nearly 200 institutions in 12 countries. PCF advocates for greater awareness of prostate cancer and more efficient investment of governmental research funds supporting transformational cancer research. Our efforts have helped produce a 20-fold increase in government funding for prostate cancer. More information about PCF can be found at pcf.org.

About LIVESTRONG
LIVESTRONG serves people affected by cancer and empowers them to take action against the world's leading cause of death. Created as the Lance Armstrong Foundation in 1997 by cancer survivor and champion cyclist Lance Armstrong, the organization is now known publicly by its powerful brand -- LIVESTRONG -- and is a leader in the global movement on behalf of 28 million people around the world living with cancer today. Originating with the iconic yellow wristband, LIVESTRONG has become a symbol of hope and inspiration to people affected by cancer around the world. Since its inception, the organization has raised more than $400 million for the fight against cancer. For more information, visit LIVESTRONG.org.

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