SOURCE: SLI Systems

October 23, 2007 11:04 ET

Halloween Predicted to Be an Even Bigger Fright-Fest This Year Based on Site Search Data From E-commerce Companies Fright Catalog and MovieGoods

Top Search Terms From SLI Systems' Learning Search™ Demonstrate Prevalence of Current Pop Culture Trends in Halloween Merchandise

CUPERTINO, CA--(Marketwire - October 23, 2007) - Halloween is around the corner and sales are up this year for a number of e-commerce vendors, including Fright Catalog (www.frightcatalog.com), an online and catalog retailer of Halloween merchandise, and MovieGoods (www.moviegoods.com), home of the web's largest selection of movie and TV show memorabilia. Data obtained by SLI Systems, a provider of on-demand search services for Internet and e-commerce sites, on the most searched terms on both the Fright Catalog and MovieGoods sites, shows that this year people are hoping to be scared more than ever before. With "scary optical illusions," "zombies" and "scary clowns," being among the top 10 keyword search terms used by visitors to Fright Catalog, and "Halloween" (as in the early 1980s movie) being the number one search term on the MovieGoods site, these retailers and SLI find that Halloween celebrators are gravitating towards products that will make their hair stand on end more so than in years past.

SLI's Learning Search is a hosted site search solution that continually tracks visitors' aggregate search terms and the corresponding items clicked on, and uses that data to deliver results based on popularity. For example, if someone searches "zombie" on FrightCatalog.com, Learning Search automatically ranks the resulting items so that those with historically higher click-rates are listed at the top. In this example, the highest ranked item is the Complete Zombie Costume, followed by the Zombie FX Face.

The top search terms from SLI Systems' Learning Search™ hosted site search showed that costumes of the spooky variety will be popular this year and that people who are planning Halloween parties will be decorating with scary movie posters from the many "Halloween" movie sequels. Terms like "slipknot," "skull" and "werewolf" also topped the list of the most often used keywords.

"Halloween is a big time of year for many e-commerce vendors, as the holiday seems to be gaining in popularity among people of all ages," said Wayne Woodward, Vice President of Marketing for MovieGoods. "We normally see an increase in sales of Halloween and horror movie posters during the month of October, as people plan to decorate for Halloween parties and because they watch more horror movies on TV and in the theater. This year, however, our Halloween-related sales are even greater than in years past. Working with SLI helps ensure that our customers can find the exact movie poster or item they're looking for on our site, during Halloween and throughout the year."

"SLI's Learning Search gives us an ideal way to learn from user behavior and identify what's most popular from year to year, so we can plan ahead for the next season," said Jessica Lutoff, Director of Marketing for Fright Catalog. "In addition, SLI's Site Champion helps elevate our site rankings to the top search results on major search engines like Google. Right now, for example, a Google search for 'scary clowns' showcases Fright Catalog in both the second and third search results. This highlights how instrumental SLI has been in helping us increase sales every year."

Fright Catalog and MovieGoods have been using SLI's Learning Search hosted site search and Site Champion automated SEO solutions since 2005. Since that time both companies have consistently experienced sales increases resulting from site search and SEO activity, and have been better able to keep up with the high-volume demand during peak seasons, such as Halloween.

"The insight we are able to provide into the behavior on our customers' sites, is both valuable and fun," said Dr. Shaun Ryan, CEO of SLI Systems. "Being able to quickly and easily spot interesting trends in the search data during this time of year not only helps our customers with forward planning, but also gives them and us a sneak peek at what we can expect from Halloween before anyone else knows."

About Fright Catalog

FrightCatalog.com is one of the top and fastest growing online and catalog retailers in the scary and sometimes weird world of Halloween merchandise. Customers have Halloween Delivered from a name they can trust. On the cutting edge of all things creepy, the company offers thousands of products, spanning more than 150 blood-curdling categories, including props, costumes, masks, movie-themed items, accessories, make-up, prosthetics, animatronics, and special effects.

About MovieGoods

MovieGoods is the web's leading destination for many movie related consumer products. The web site contains the single largest online movie poster art product inventory anywhere and boasts more than 350,000 unique products in its inventory. In addition to its state-of-the-art e-commerce site, MovieGoods also has thousands of movie art items on auction at eBay. MovieGoods is headquartered in Las Vegas, Nevada. For more information visit: www.moviegoods.com or call toll-free at 1-866-279-2403.

About SLI Systems

SLI Systems is the developer of learning-based search technology for corporate Internet sites, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems' hosted site search and automated SEO and SEM solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. Current customers include Etronics.com, NBC, Tupperware, and others. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit www.sli-systems.com.

Contact Information

  • FOR MORE INFORMATION, CONTACT:
    Andrea Cousens
    For SLI Systems
    310-270-8903
    Email Contact