SOURCE: Halo Development Group, Ltd.

November 13, 2008 17:47 ET

Halo Development Group Agrees to Swirl Golden Spoon Frozen Yogurt Around Phoenix

Upstart Halo Development Group Signs an Agreement With the Popular 25-Year-Old Southern California-Based Frozen Yogurt Chain to Further Solidify Its Dominance of the Phoenix Market

PHOENIX, AZ--(Marketwire - November 13, 2008) - Halo Development Group, Ltd. recently signed an area developer agreement with Golden Spoon Frozen Yogurt to develop an additional 35 Golden Spoon locations in the Phoenix market. The group has successfully opened 3 Golden Spoon locations (Ahwatukee, Chandler and Surprise) in its first 12 months in the Phoenix market. The newly signed agreement will allow the group to expand their brand to areas such as metro Phoenix, Chandler, Peoria, Glendale, Goodyear, Avondale, and Anthem, among other cities.

Golden Spoon Frozen Yogurt is the largest frozen yogurt chain in California, Arizona, and Nevada by sales volume with 9 existing locations in the Phoenix market and nearly 100 total stores throughout the Western United States, including locations in Southern and Northern California, Arizona, Nevada, Utah and Idaho. Golden Spoon Franchising recently announced an aggressive expansion strategy throughout the country and worldwide, with plans to have 500 stores under contract by the end of 2009.

Known as the "Ice Cream Lover's Yogurt," Golden Spoon has perfected a proprietary non-fat, low-calorie premium soft-serve frozen yogurt that maintains a healthy and nutritious profile (high in calcium, protein and contains live active cultures). Golden Spoon creates and develops its own frozen yogurt and has developed in excess of 50 unique and exotic flavors that have yielded a highly loyal, unusually frequent and long-term customer following throughout the Southwestern United States.

"The Golden Spoon brand has achieved great success in Arizona due to its superior product, its health conscious focus and its loyal customer base," said Mario Altiery, president and founder of Upside Group Franchise Consulting, who has been retained by Halo Development to assist in its growth efforts, "I am excited to assist Halo Development Group to bring Golden Spoon to the rest of the Phoenix market."

Indeed, Golden Spoon has sold more frozen yogurt over the past five years than any other frozen yogurt chain in Southern California, Arizona and Nevada. The chain has also consistently experienced significant growth in same-store sales and is widely considered a leader in the industry. With flavors ranging from Just Chocolate and Peanut Butter Cup to Cake Batter, St. Patrick's Mint and Cappuccino, Golden Spoon has successfully bridged the gap between indulgent snacking and healthy, responsible eating.

Halo Development Group, Ltd. is a conglomerate of real estate, finance and marketing executives originally from Southern California but now based in Phoenix, Arizona. For more information, contact Mario Altiery at info@upsidegroup.biz or (480) 626-0788.

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