SOURCE: Halo, Purely for Pets


February 08, 2016 17:49 ET

Halo, Purely for Pets Appoints Pet and Natural Industry Leader Myron Lyskanycz as Its New CEO

TAMPA, FL--(Marketwired - February 08, 2016) -  Halo, Purely for Pets today announced the appointment of pet and natural industry leader Myron Lyskanycz as its new Chief Executive Officer. Halo is one of North America's leading natural pet food brands, known for using only real meat in its holistic dry, wet and freeze-dried recipes, and for its philanthropy on behalf of shelter pets.

"I am honored to be selected as Halo's new CEO," said Lyskanycz. "Halo is more than a product. It is a mission-driven brand with a team-wide commitment focused not just on the feeding but on the betterment and complete well-being of our companion animals."

Lyskanycz has held executive leadership roles with innovative and socially responsible brands in the natural pet food, dietary supplement, consumer packaged goods and advertising industries.

He succeeds Steven Marton, who served as Halo CEO since 2008. Marton is departing to pursue other interests.

"I am privileged and humbled to be stepping into Steve's shoes and taking on the responsibility of guiding Halo to its next level of success fulfilling our mission on a substantially larger scale," said Lyskanycz.

Most recently, Lyskanycz served as CMO on the executive leadership team of New Chapter, Inc., the #1 manufacturer of organic and whole-food dietary supplements in the Natural Health Channel, leading to its acquisition by Procter and Gamble. New Chapter introduced the first certified non-GMO brand, and the first certified B-Corp ("Beneficial Corporation") into the industry.

Lyskanycz is also one of the founders of a mission-driven natural pet food brand that rose to #1 in the Natural Health Food channel based on its commitment to sourcing highest-quality, local, responsibly-sourced ingredients. Prior to Halo, it was the leading brand using only real meat rather than animal feed proteins such as chicken meal and by-product meal.

"Halo represents a standard of care and a commitment to companion animals that should be the undisputed benchmark for how we all treat the animals in our lives that provide us with love and companionship and make our world a much more interesting and joyous place to live," said Lyskanycz.

Lyskanycz has enjoyed long-term partnerships with animal welfare organizations, including serving as strategy consultant to the Humane Society of the United States and its "Celebrating Animals. Confronting Cruelty" Campaign.

He shares his life with two proud and pugnacious pugs, Lyla and Ivy.

For 30 years, Halo, Purely for Pets® has created holistic pet products of uncompromising quality. Halo believes nutrition is the single most important factor in the quality of a pet's life. When you choose Halo, we feed it forward, donating over 1.5 million bowls of healthy food to shelter pets annually, in partnership with Ellen DeGeneres -- a longtime Halo customer -- became part-owner in 2008. In 2010, Halo donated 1 million meals to shelter pets in conjunction with the U.S. Postal Service Adopt a Shelter Pet Stamp Program. Halo now sponsors the acclaimed PBS series, "Shelter Me," the Olate Dogs Rescue Tour 2014-2015,, and many more animal rescue efforts. Halo's natural dog food, natural cat food, treats, supplements and grooming products are available at Petco, Sprouts, PetSmart Canada and pet specialty and natural food stores throughout the continent. Learn more at

Image Available:

Contact Information