SOURCE: Hamilton Beach Brands, Inc.

Hamilton Beach Brands, Inc.

October 14, 2014 08:00 ET

Hamilton Beach Brands, Inc. Enters Into Exclusive License Agreement With Jamba Juice Company

RICHMOND, VA--(Marketwired - October 14, 2014) - Hamilton Beach Brands, Inc., a leader in small household appliances, announced today it has entered into an exclusive multi-year licensing agreement with Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand, and leading retailer of freshly squeezed juice, to create a line of Jamba Juice® branded blenders and juicing products. The Jamba Juice appliances will deliver on the brand promise of Blend in the Good™ and allow consumers to have the Jamba Juice experience at home. Hamilton Beach will develop, market and sell Jamba Juice appliances at select retailers throughout the United States and Canada and at jambaappliances.com. Product launch is currently planned for October, 2014.

"We are pleased to have the Jamba Juice brand as a license partner and believe our collaboration will leverage Jamba's existing expertise and brand assets. Jamba Juice has clearly established itself as a leader in better-for-you, specialty beverage and food offerings, and we are thrilled to be working closely with them to develop a line of blending and juicing products," said Scott Tidey, senior vice president, North America sales and marketing, Hamilton Beach Brands, Inc. "We look forward to offering products that match the quality, tradition and passion Jamba Juice is known for around the world and see the partnership as an important growth opportunity for Hamilton Beach." 

Jamba svp and chief brand officer, Julie S. Washington added that, "Hamilton Beach was a natural choice to be our partner in developing Jamba branded blenders. We value the world-class capabilities and experience that Hamilton Beach brings."

About Hamilton Beach Brands, Inc. 

Hamilton Beach Brands, Inc. is a leading designer, marketer and distributor of small electric household appliances, as well as commercial products for restaurants, bars and hotels. Hamilton Beach products can be found in households and business throughout the world. Hamilton Beach Brands, Inc. is a wholly-owned subsidiary of NACCO Industries, Inc. (NYSE: NC), and is Headquartered in Richmond, Virginia. Information on innovative Hamilton Beach®, Proctor Silex®, TrueAir®, Hamilton Beach® Commercial, eclectrics®, products can continue to be found online at www.hamiltonbeach.com, www.proctorsilex.com and www.commercial.hamiltonbeach.com

About Jamba Juice Company

Founded in 1990, Jamba, Inc. is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot teas, and a variety of food items including hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™, baked goods, and snacks. As of July 1, 2014, there were 854 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes, and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

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