SOURCE: Datran Media

Datran Media

August 06, 2009 10:18 ET

The Hampton Spy™ Launches With a Series of High Profile Parties and Unveiling of Celebrity Secret Agents™

Former Hamptons Magazine Editor Cindi Cook Signs on as Editor In Chief

NEW YORK, NY--(Marketwire - August 6, 2009) - Datran Media, a leading digital marketing technology company, today announced the launch of The Hampton Spy™, an online publication and social media content community focused on enabling Hamptons residents and enthusiasts to get inside access to information, buzz and stories about life in the Hamptons, whether they are living it or simply interested from afar. Former Hamptons Magazine Editor in Chief, Cindi Cook, is at the publication's editorial helm, while Datran Media's Jeff Stier serves as publisher.

The Hampton Spy is one of several digital content offerings that Datran Media has launched to help connect leading advertisers with key "passion" markets across the United States. The publication leverages Datran Media's targeted, intelligent email and display technologies to help advertisers serve the right communications to the most relevant audience members.

The Hampton Spy is now inviting advertising partners and members of the press to attend remaining launch parties, including the exclusive final "Spy Wrap" party, which will include the unveiling of The Hampton Spy's Celebrity Secret Agents™. The Hampton Spy planted its well-known Celebrity Secret Agents at parties throughout the Hamptons all summer. These agents have communicated covert messages about exclusive parties and events, a key driver of the publication's growing audience.

According to The Hampton Spy's Jeff Stier, "The Hampton Spy digital content offerings include newsletter, Web site, Twitter and blog banner placements, email advertising sponsorship placements, targeted display media buys, audience measurement capabilities and exclusive event-based sponsorships. We also bundle these offerings to provide advertisers with the most robust way to connect with the Hamptons' coveted resident and enthusiast audience. Today's audiences do not live offline. The Hampton Spy addresses this for advertisers by providing them with multiple ways to communicate with their online audiences. Advertisers additionally benefit from the fact that The Hampton Spy's parent, Datran Media, is the longtime leader in providing advertisers with targeted ways to reach online audiences. This makes it possible for advertisers to receive access to Datran Media's Aperture audience measurement tool, the only audience reporting solution that delivers consumer profiles across all digital media spending based on third party verified household level data."

Editor in Chief Cindi Cook adds, "The Hamptons community is comprised of year-round residents, summer visitors and remote fans. Each revels in up-to-the-minute access to the summer's hottest information from his or her own unique perspective. It's a much more diverse audience than many perceive. Until the launch of The Hampton Spy, we were very reliant on word-of-mouth tips from friends and event listings in our community papers and magazines. This lasted long after the majority of us were online tweeting, blogging and reading. The Hampton Spy collects much of the information we historically consumed elsewhere, and strengthens it with the aggregation of user-generated tweets via our Tweet Hampton Spy™ app to provide a single point of access to everything the audience is seeking."

Day & Night Restaurant Beach Club and PlumTV are both supporting the launch of The Hampton Spy. This support includes PlumTV footage of weekly parties held Friday evenings at Day & Night. The first party of the publication's summer events included celebrity appearances by Cindi Cook, Countess LuAnn de Lesseps of The Real Housewives of New York City, New York and Hamptons restaurant and club impresario Frank Cilione and well-known author of "The Millennium Girl," Coerte Felske. Remaining party dates are Friday August 7, August 14, 21, and 28.

To learn more about The Hampton Spy, please visit www.thehamptonspy.com

About The Hampton Spy™

Founded by Datran Media, The Hampton Spy is a digital publication and social media content community focused on providing Hamptons' residents and enthusiasts with access to the information and the tools they need to make the most of life in the Hamptons, from home or afar. Advertisers that partner with The Hampton Spy are able to interact with individuals across its website, email and Twitter audiences based on what audience members are most interested in hearing about it. The Hampton's Spy leverages first-of-its kind digital targeting and measurement technologies to provide advertisers with an unparalleled depth of audience information.

About Datran Media

Datran Media is a leading digital marketing technology company that helps advertisers, publishers and agencies manage their branding, acquisition, retention and monetization campaigns across multiple channels. Datran Media technology solutions include content creation and management, cutting edge technology for media distribution, and audience measurement and analytical tools. These solutions make it easy to drive maximum value and measure the results of digital marketing programs. More than 1,000 top consumer brands have selected Datran Media to drive increase brand favorability and strengthen the lifetime value of their customer relationships. For more information about Datran Media, contact lana@datranmedia.com.

Copyright ©2009 Datran Media. All Rights Reserved. Datran Media, StormPost and UnsubCentral are trademarks or registered trademarks of Datran Media.

Contact Information

  • Media Contact
    Lana McGilvray
    Vice President, Marketing, Datran Media
    (512) 857-7303
    Email Contact

Webosphere

Keyword Cloud

View Website