SOURCE: Hangover Joe's Holdings Corporation

August 19, 2013 11:19 ET

Hangover Joe's Hires New Executive VP to Spearhead Growth Plan

Hangover Joe's Plans for Brand Extensions

DENVER, CO--(Marketwired - Aug 19, 2013) - HJOE Holdings, Inc. (OTCQB: HJOE) today announced that it has appointed Jeff Jonke as Executive Vice-President and General Manager. Mr. Jonke will lead the growth and development of our signature brand Hangover Joe's Recovery and the introduction of new proprietary offerings nationally across all channels.

Michael Jaynes, CEO of HJOE said, "We feel very fortunate at this time to have been able to attract such a seasoned professional with Jeff's background and experience. Mr. Jonke is an experienced leader and manager, well versed in all aspects of beverage industry and maintains top relationships." Jaynes concluded, "Jeff has also been responsible for the successful launch of several brands in the functional beverage sector while with such notable companies as Hansen Beverage Company, Rockstar Energy Drink, Jones Soda Company, Arizona Beverage Company and Boo Koo Beverage. It is for these reasons that we have selected Jeff Jonke to head our national growth initiative."

"I am thrilled to be a part of the Wolf Pack," said Mr. Jonke. "Joining HJOE offers great opportunities for growth of Hangover Joe's Recovery and to build nationally on the success the brand has had since its introduction. I also look forward to the opportunities for new product development and national growth in the future. I am excited to be part of the team developing these new products which we will take to market over the next several months. Jonke concluded, "HJOE is ready for explosive growth and I look forward to being a part of its future."

About HJOE Holdings, Inc.

Hangover Joe's is the exclusive producer of "The Hangover" Recovery Shot, the official licensed product of The Hangover movie and the nation's number one selling anti-hangover recover drink & hangover recovery product. Taken the morning after and featuring a patent-pending blend of antioxidants, vitamins and herbs, "The Hangover" Recovery Shot is the quickest way to overcome the day-after side effects of alcohol consumption. Hangover Joe's is the leading Headache Recovery Shot and morning after hangover recovery product in the USA! On July 25th 2012, Hangover Joe's became a publicly traded company and is trading on the OTCBB as HJOE. For more information, visit, or check us out on Facebook, YouTube and Twitter: @TheHangoverShot.

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