SOURCE: Hangover Joe's Holdings Corporation

March 10, 2014 08:18 ET

Hangover Joe's (HJOE) Introduces Git-R-Done-Energy With "Larry the Cable Guy" to Provide Healthy Energy to Consumers

(HJOE) Provides Healthy Energy Shot to Consumers Featuring "Larry the Cable Guy"

DENVER, CO--(Marketwired - Mar 10, 2014) - Hangover Joe's Holding Corporation (OTCQB: HJOE). The maker of "The Hangover" Recovery Shot recently announced its huge new brand extension for the Company, Git-R-Done Energy (trademark registered) with Git-R-Done Productions, Inc. (Larry the Cable Guy), which is a healthy, all natural energy drink. In discussing the new product and beverage category, Matthew Veal, CEO for Hangover Joe's, stated, "We saw a need in the market for an all-natural, non-caffeinated health & wellness energy product that provides hours of long lasting energy without all of the caffeine and sugar. The energy drink market has come under fire in the last year or so for energy drinks having a high concentration of these substances. Git-R-Done Energy Drink is not your normal energy drink. We believe this is the perfect product for the market at this time."

The U.S. Food and Drug Administration does not allow soft drinks to have more than 0.02 percent caffeine, but energy drinks aren't subject to this limit which has caused a firestorm of concerns about the amount of caffeine that goes into energy drinks. Git-R-Done-Energy will be the first healthy energy shot on the market. "Considerable scientific research and development has gone into this product's development," said Shawn Adamson, Co-Founder of Hangover Joe's. "When we first approached Larry the Cable Guy about this product he made it clear that it was very important to him that we create a product that provides hours of long lasting energy that tasted great and yet was all natural, non-caffeinated and helped promote health & wellness to the consumer. I believe we have done just that. This is the first of its kind, a healthy energy shot that is totally revolutionary in design and function."

Mike Jaynes Co-Founder and Chairman of the Board for Hangover Joe's Holding Corporation, added, "Git-R-Done Energy is different from any other energy drink on the market. This product has over 20 key ingredients that provide the body long lasting energy and helps to fight against fatigue and aids the body's cell building abilities, it also helps to fight against disease and oxidation stress. Our energy shot packs a punch, with a symphony of ingredients, designed to promote health function, build energy and enhance performance, plus it is loaded with antioxidants and is all natural, and non-caffeinated."

Git-R-Done Energy is the first energy drink of its type on the market to be powered with Astaxanthin in combination with D-Ribose, which acts in the body like a natural sugar. Astaxanthin, the world's most powerful antioxidant, helps increase energy by protecting mitochondria, in which food is turned into energy. Astaxanthin is 550 times stronger than Vitamin E, and 6,000 times stronger than Vitamin C. Astaxanthin is a red pigment that occurs naturally in various marine animals, including shrimp, salmon, crabs and lobster. This antioxidant gives salmon the endurance needed to swim upstream. It helps to increase strength, stamina and endurance by removing free radicals from muscle tissue, lessening soreness and helping the body rebound from the stress of exercise and labor.

Ribose is used to improve performance and the ability to exercise by boosting muscle energy. Ribose has also has been used to improve symptoms of chronic fatigue syndrome because it creates energy in the body. Overall this is a super energy shot. The product is Berry Blast (registered trademark) in flavor and uses the natural sweetener Stevia, which has gained national attention as an all-natural alternative to sugar and artificial sweeteners. Having used only the best all-natural ingredients, we are proud to have created a great tasting energy drink that is both effective and healthy for consumers.

Mike Malm, Co-founder and licensing specialist for Hangover Joe's, stated, "We feel the branding is excellent. Larry's slogan 'Git-R-Done' is just what this energy shot will help you accomplish; the shot provides you the energy needed to Git-R-Done. Take it from Larry the Cable Guy, Git-R-Done Energy, Gits-R-Done. The collaboration we feel will resonate with millions of and is the perfect moniker and anthem for the brand. We know we have a winner with Git-R-Done Energy! Larry's promotion of the brand will be a major plus in helping our marketing efforts. We feel the beverage market will respond very positively to this brand. Larry the Cable Guy has millions of fans who we believe will embrace the all-natural and non-caffeinated product and make it part of their daily regimen making Git-R-Done Energy the next big thing in the energy drink market category."

The energy drink category is estimated to soar according to the "Energy Drinks and Shots: Market Trends in the U.S." report dated January 2013, which states that sales of energy drinks and shots will grow to a value of $21.5 billion by 2017, driven by continued economic recovery, expansion in retail distribution, and strong potential in new product development with products such as Git-R-Done Energy leading the way. "Hangover Joe's is on the forefront of the market and is launching the first health & wellness energy shot. We are innovators and mavericks and proud of it," said co-founder Mike Jaynes. "We have created a whole new category with hangover recovery shots and now we look forward to introducing Git-R-Done Energy, the world's first healthy energy shot, to millions of consumers who are looking for a healthy alternative in energy products. Baby boomers are large consumers of energy shots along with millennials and they are trending towards more healthy choices in beverages. Git-R-Done Energy will help provide this."

Energy drinks are now the fastest-growing segment of the beverage market, and the timing is perfect for our brand. It is what the market is looking for, a product that provides energy and is good for you too, what a plus. This is fuel for working folks! Hangover Joe's plans to "Git-R-Done" and to launch the brand into thousands of stores by the beginning of summer 2014. We feel Git-R-Done Energy Drink will end up on the shelves of some of America's largest retailers. This addition will take our company from being a "one-trick" pony to being a major player in the energy drink market. We believe the company will flourish as we expand our line of products and meet the needs of more consumers. It's a very exciting time for both Hangover Joe's and Git-R-Done Productions Inc.! This news should make our shareholders feel confident that we are going to Git-R-Done!

Hangover Joe's is the exclusive producer of "The Hangover" Recovery Shot, and one of the nation's top selling anti-hangover recover drink & hangover recovery product. Taken the morning after and featuring a patent-pending blend of antioxidants, vitamins and herbs, "The Hangover" Recovery Shot is the quickest way to overcome the day-after side effects of alcohol consumption. On July 25th 2012, Hangover Joe's became a publicly traded company and is trading on the OTCBB as HJOE. For more information, visit www.hangoverjoes.com, or check us out on Facebook and YouTube.

Forward-Looking Statements This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on its reports filed at www.sec.gov.

Contact Information