SOURCE: Hangover Joe's Holdings Corporation

February 26, 2014 08:11 ET

Hangover Joe's Launches Crowdfunding Effort to Attract Accredited Investors Through Fundable.com

HIGHLANDS RANCH, CO--(Marketwired - Feb 26, 2014) - Hangover Joe's Holding Corporation (OTCQB: HJOE) ("HJOE" or the "Company"), the maker of "The Hangover" Recovery Shot, the official licensed brand for Warner Brothers hit movie "The Hangover" and license-holder of "GIT-R-Done-Energy," which the Company recently acquired from Git-R-Done Productions, Inc. (Larry the Cable Guy), is launching a crowdfunding effort http://www.fundable.com/hangover-joes ("Fundable") in order to raise an initial tranche of $500,000 in capital . Fundable is one of the leading crowdfunding websites. Crowdfunding has assisted over a million startup companies to raise over $3.2 Billion collectively and is revolutionizing the way that small businesses can gain access to the capital they need to grow. Crowdfunding is on track to surpass $5.1 billion in 2014 and is transforming the landscape of business finance. Although crowdfunding is still in its early stages, a number of factors and successes are positioning it to become a more attractive funding approach for small businesses.

HJOE's Co-Founder and Vice President of Sales & Marketing stated, "We at Hangover Joe's believe that we are on the cutting edge when it comes to both beverages and raising capital and crowdfunding is a way for us to gain positive exposure and expand our brands to accredited investors worldwide. We recently assembled a significant deal to export 10 million bottles of our hangover recovery shots to Japan and we are growing the brand both domestically & internationally. We believe that we have pioneered a new category called "hangover recovery" in beverages. This is a very good time for investors to discover our company and our brands. Accredited investors may locate our profile on Fundable at http://www.fundable.com/hangover-joes.

Said the Company's CEO, Matthew Veal, "With the launch of our GIT-R-Done-Energy brand, we hope to become even more attractive to investors. Larry the Cable Guy is a household name with millions of fans and we believe this brand has the potential to appear in some of the largest retailers in the US if we can meet our capital needs. We saw a need in the market for an all-natural, non-caffeinated health & wellness energy product that provides hours of long lasting energy without all of the caffeine and sugar in existing products. The energy drink market has come under fire in the last year or so for energy drinks having a high concentration of these substances. Git-R-Done Energy Drink is not your normal energy drink; it has what we believe is very good science behind its creation."

According to the "Energy Drinks and Shots: Market Trends in the U.S." report dated January 2013, sales of energy drinks and shots are expected to grow to a value of $21.5 billion by 2017, driven by continued economic recovery, expansion in retail distribution, and strong potential in new product development.

Mike Jaynes, Co-Founder & Chairman of the Board of the Company, stated, "We are excited about moving forward with http://www.Fundable.com/hangover-joes with the goal of reaching accredited investors worldwide. Crowdfunding is just one avenue the company is using to seeking capital. We are moving on many fronts and have ongoing discussions with capital investors. This is a very progressive move for the Company. We believe Fundable offers our Company and brands an avenue to reach many accredited investors who hopefully will recognize an exciting opportunity and an opportune time to invest in a Company that views itself as a potential leader and pioneer in functional beverages. We look forward to hopefully funding the Company and then moving both of our brands to the tops of their categories in beverages. We are hoping that the Fundable.com crowdfunding platform will 'GIT-R-Done' for Hangover Joe's."

Hangover Joe's is the exclusive producer of "The Hangover" Recovery Shot which has become one of the nation's top selling anti-hangover recover drink & hangover recovery products. Taken "the morning after" and featuring a patent-pending blend of antioxidants, vitamins and herbs, "The Hangover" Recovery Shot is a quick way to overcome the day-after side effects of alcohol consumption. The Git-R-Done Energy Shot is the licensed product of Git-R-Done Productions inc "Larry the Cable Guy." On July 25th, 2012, Hangover Joe's became a publicly traded company and is trading on the OTC QB as HJOE. For more information, please feel free to visit www.hangoverjoes.com or check us out on Facebook and on YouTube.

Forward-Looking Statements This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on its reports filed at www.sec.gov.

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