SOURCE: Target Development Group, Inc.

February 23, 2010 16:24 ET

Hannover House Debuts $14.95 Blu-ray Products Line

LOS ANGELES, CA--(Marketwire - February 23, 2010) -  In response to feedback from major video retailers, Hannover House, the film and video distribution division of Target Development Group, Inc. (PINKSHEETS: TDGI) (Other: www.TargetDevelopmentGroup.com, www.HannoverHouse.com), has announced ten new release and catalog titles that will debut on the Blu-ray video format at only $14.95 suggested retail. This low-priced strategy marks a major shift in consumer pricing for new release movies on Blu-ray, which typically carry list pricing of $29.95 or more.

"Consumers have embraced the superior picture quality and features of the Blu-ray format," said Eric Parkinson, Hannover House C.E.O. "But movies have been prohibitively expensive. We believe that a $14.95 list price will enable some major chains to profitably sell our films for under $10 to consumers, which should spark a significant increase of sell-thru volume for Blu-ray. We're making these prices effective for new release titles, not just catalog, and hope that Hannover's success at this price point will become a new industry benchmark," he continued.

The initial new release titles covered under the $14.95 Blu-ray pricing strategy include:

"War Eagle, Arkansas" - An acclaimed family drama with an April 6 street date.
"Sensored" - A chilling sci-fi thriller with an April 6 street date;
"2 Dudes And A Dream" - A wacky comedy with a March 9 street date;
"Chelsea On The Rocks" - An Abel Ferrara documentary with a May 4 street date;
"Bobby Dogs" - An award winning, inspirational film with a May 4 street date.

The initial catalog titles also to be issued on Blu-ray at $14.95 include:

"Hounddog" - Dakota Fanning's controversial breakout role, now available on Blu-ray;
"Savage Land" - A western-themed, family favorite to debut on Blu-ray June 1;
"Outlaws: The Legend of O.B. Taggart" - A star filled western, coming June 1;
"Future Shock" - A popular sci-fi thriller, to debut on Blu-ray June 1;
"Samurai: The Last Warrior" - A martial arts documentary, coming June 1.

Key retail accounts supporting the Blu-ray format include WalMart, Target, Best Buy, Kmart, SAMS, Costco, Blockbuster, Movie Gallery, Hollywood Video, Barnes & Noble, Borders, Hastings and dozens more collectively representing over 60,000 storefronts.

SAFE HARBOR STATEMENT

This press release may contain certain forward-looking statements within the meaning of Sections 27A & 21E of the amended Securities and Exchange Acts of 1933-34, which are intended to be covered by the safe harbors created thereby. Although the company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, there can be no assurance that these statements included in this press release will prove accurate.

Contact Information

  • For more information contact
    Susannah Patton
    479-751-4500
    email:Email Contact

    Eric Parkinson -- CEO
    HANNOVER HOUSE
    Office: 479-751-4500 / Direct: 818-481-5277
    www.HannoverHouse.com