SOURCE: Amplience


June 21, 2016 08:30 ET

Hanover Direct Drives Rich Content Experiences With Amplience

NEW YORK, NY--(Marketwired - Jun 21, 2016) - Amplience, the Big Content Cloud, today announced that Hanover Direct, a provider of traditionally made linens and home goods, has implemented the Amplience solution for Demandware, including the Rich Media Cartridge. Designed to enhance media production capabilities, the cartridge enables product and lifestyle media, created using Amplience, to be seamlessly published from within the Demandware Business Manager.

The Amplience Big Content Cloud improves content creation for brands operating on the Demandware platform by increasing support for rich content and media that drives conversion and brand value. Hanover Direct's further investment in Amplience's Demandware solution is an expansion of the existing partnership between the brands, building on the migration of the retailer's omnichannel digital assets to the Amplience Big Content Cloud earlier this year. The deal also represents a growing partnership between Amplience and system integrator PixelMEDIA, who deployed the solution.

"Content plays an increasingly important role in today's retail landscape," said Thomas Obrey, CTO, PixelMEDIA. "While the growing focus on content provides certain opportunities, without the right tools the management of that content also presents significant challenges. PixelMEDIA is proud to work with leading brands like Hanover Direct to facilitate content production and help them master the big content challenges inherent in reaching sophisticated multi-device consumers."

The Amplience solution for Demandware, which includes the Rich Media Cartridge, makes it easy for brands to embed responsive product images and videos into the consumer journey, to drive purchase inspiration.

"Hanover Direct is well-renowned for traditional craftsmanship and product quality, and we're proud to work with them to ensure that quality translates through all digital channels," said James Brooke, CEO, Amplience. "The Amplience Big Content Cloud is designed to help brands stay fresh and relevant in today's competitive environment by facilitating the publication of rich lifestyle and product content across channels. We look forward to expanding our relationship with Hanover Direct and to helping them drive success in today's content-saturated world."

About Amplience
The Amplience Big Content Cloud delivers rich content production, analytics, and publishing capabilities API first, on a single multi-tenanted cloud platform backed by unparalleled 99.99% uptime SLAs. Working with experienced Customer Success and Solutions teams plus detailed Big Content Index benchmarking enables more than 200 of the world's leading brands, including Saks Fifth Avenue, Rag and Bone, and Tumi, to realize measurable content performance improvement. For more information, visit

About PixelMEDIA

PixelMEDIA is a digital experience agency that drives revenue and brand awareness across all digital channels. Clients include Ecco Shoes, The Company Store, Vibram, BCBG, and Stonewall Kitchen. Keep up with the latest news and updates at and on Twitter, Facebook, and LinkedIn.

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