SOURCE: Hansa Marketing Services USA, Inc.

June 11, 2008 10:00 ET

Hansa Marketing Services USA, Inc. Adds to Executive Team

CHICAGO, IL--(Marketwire - June 11, 2008) - Hansa Marketing Services USA, Inc., a part of the R K SWAMYlHANSA Group, has today announced the appointment of Michelle Gartner as Vice President, Marketing and Strategic Services Consultant and the appointment of William LaPiana as Vice President, Marketing Services. Gartner's expertise spans product marketing, product development and product management, as well as research and business analysis in both the hardware and software sectors. LaPiana brings more than 30 years experience in marketing and sales management from a broad variety of clients across multiple industries.

"Michelle and Bill's plethora of skills and knowledge dovetail perfectly for us," said Jeff Stewart, president of Hansa Marketing Services USA, who also notes that both bring the firm a strong customer focus necessary to meet even the most demanding customer needs.

Michelle has been at the forefront of technology for more than 20 years having managed marketing programs for several of the world's technology leaders. Her background extends to initiatives such as Web Portal design, Search engine optimization and e-Commerce. She has worked as a Senior Managing Principal Consultant developing e-Commerce sites for Sears, USPS and Grainger as well as strategic marketing and product marketing consulting for, AMD, ADOBE Systems and the Grass Valley Group. Michelle also serves as the Executive Director of 'How Green Is It?' a non-profit organization, rating and promoting companies relative to their green practices.

Prior to joining Hansa Marketing Services USA, Bill worked for Paynet, Inc., a major financial services firm. Prior to Paynet, Bill held senior sales management roles with Western Union Financial Services and McDonnell Douglas Corporation.

For Hansa Marketing Services Bill will focus on the creation of multi-dimensional solutions tailored to meet client specific needs, particularly for the large retail and financial market institutions.

About Hansa Marketing Services USA

Hansa Marketing Services USA is the second initiative of the R K SWAMYlHANSA Group in the US, the first being the 2007 acquisition of Portland, Oregon based Hansa|GCR that provides full service customer experience research and analysis to Global 2000 companies. For more information, please visit


The R K SWAMY and HANSA companies are among India's leading multi-disciplined, marketing communications and services groups, employing 800+ people across 16 offerings, in India and the USA. The Group offerings include Market Research, Advertising, CRM and Data Analytics, Brand Design and Development, Interactive, Continuing Medical Education, HR Communication, Media Management, and Activation Services.

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