SOURCE: Brightidea, Inc.

Brightidea, Inc.

October 11, 2010 08:00 ET

Hanson Dodge Creative Selects Brightidea to Provide Idea Management Solutions

Brightidea's WebStorm & Switchboard to Help Foster Idea Generation and Employee Collaboration for America's Leading Active Lifestyle Agency

SAN FRANCISCO, CA--(Marketwire - October 11, 2010) -  Brightidea, the leader in cloud-based management, today announced that Hanson Dodge Creative, a world-class marketing, branding and technology agency focused on the active lifestyle consumer, has chosen the company's WebStorm platform to foster idea generation and collaboration for all business operations. Hanson Dodge, who has delivered world-class creative solutions for international firms such as Trek bicycles, Burton snowboards and Wilson sporting goods will use Brightidea software to continually adapt and innovate in a changing media landscape. HDC believes Brightidea software is the solution of choice to keep pace with the various needs of the formidable brands that they represent. 

"Brightidea offered the most robust solution to capture and effectively prioritize employee ideas while integrating with our existing workflows and processes," stated Jim Hoefflin, Chief Operating Officer at Hanson Dodge. 

Utilizing advanced WebStorm functionality including prioritization algorithms and user reputations, Hanson Dodge is able to effectively run multiple employee-facing campaigns that tap collective knowledge and leverage the wisdom-of-the-crowds. As a backend evaluation tool, Switchboard helps senior managers make critical business decisions on top ideas through customizable ranking metrics and scorecarding.

"With the rate of technology changing at an ever-faster pace, it is critical for leading creative agencies like Hanson Dodge to find new and improved ways to create value for customers," said Matthew Greeley, CEO of Brightidea, Inc. "Now, with innovation more crucial than ever, Hanson Dodge is making a strategic investment that will help keep the brands they manage relevant and cutting-edge."

For more information on pricing and features on Brightidea solutions contact a Brightidea Representative.

About Hanson Dodge
Hanson Dodge Creative works with some of the biggest brands in the world, helping them reach new audiences, embrace new technologies and claim their place as market leaders. We're dedicated to inspiring powerful Brand Champions who share their love and influence with everyone they know. Twenty-five years of undeniable results for some of the world's strongest brands is the proof. We can do the same for you. We are America's leading active lifestyle agency.

About Brightidea
Brightidea is the market leader in Cloud-Based Innovation Management. Over 300 businesses around the world use its Software-as-a-Service suite to transform their employee, partner and customer ideas into a reality. The Brightidea platform is a flexible, scalable, and standards-based system that provides end-to-end tracking of the innovation process from concept through to realization. The company's software has been successfully deployed at: Adobe, Bosch, Cisco, Harley-Davidson, AMEX, Emerson, British Telecom, Bristol-Myers Squibb, Honeywell, among others. Founded in 1999, Brightidea is closely held and headquartered in San Francisco, CA. For more information, please visit Join us @brightideahq or on LinkedIn.

Copyright (c) 2010 Brightidea, Inc. All rights reserved. Brightidea and the "Power of Innovation" logo are registered trademarks of Brightidea, Inc., and Brightidea owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

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