HANZO and Ponto Frio Announce Mobile Coupon Campaign in Brazil
| Source: HANZO
RIO DE JANEIRO, BRAZIL--(Marketwire - July 7, 2008) - HANZO (www.HANZO.com.br), a
Brazilian mobile aggregator, has launched today a mobile coupon campaign
with Ponto Frio, the 2nd largest retailer of home electronics and
appliances in the country. For the next ten days consumers will be able to
send a text message with the keyword TECNOSHOW to a shortcode to receive a
mobile coupon with special offers and conditions that can be redeemed at
any of the 380 Ponto Frio Stores. The call to action will run on TV,
billboards and in print media. It is the first time that Ponto Frio has
included mobile in their marketing mix, and the first time a mobile coupon
has been used by any retailer in Brazil.