SOURCE: Yummly Inc.

Yummly Inc.

December 29, 2010 09:04 ET

Happy New You: Yummly Has the Tools to Help People Achieve Their New Year's Resolutions for Healthy Eating and Weight Loss

Semantic Recipe Search Engine Incorporates Built-In Nutritional Tools and Recipe Customization to Support Smart Food Choices

PALO ALTO, CA--(Marketwire - December 29, 2010) - With the New Year just around the corner, people around the world are resolving to trim excess fat and start developing a healthier lifestyle for themselves and their families. Yummly, the world's first semantic recipe search engine, brings together and understands recipes from all over the web and is helping people meet their nutritional and weight loss goals by making it easy to adopt and maintain healthy eating habits in 2011 and beyond. Yummly's robust user interface allows users to search from more than 500,000 recipes collected from leading cooking sites based on their dietary, nutritional or taste preferences. Whether they're vegetarian or pescetarian, eliminating dairy or need inspiration for gluten-free cooking, dieters and the nutrition-minded now have a powerful tool with which to discover enticing, healthy recipes and tailor them to meet their individual tastes and nutritional requirements.

Yummly empowers users to customize recipes with intelligent ingredient recommendations or with their own personal tweaks and tricks. Nutritional statistics -- such as calories, fat content and more -- update automatically with ingredient substitutions, giving users the power to decide what ingredients work within their unique health parameters. Members can organize recipes into daily and weekly meal lists to efficiently track their caloric and nutritional intake without having to scan package labels or log every bite into a food journal.

"One of the key steps in achieving and maintaining weight loss and healthy eating goals is to start with food choices that support long term success and enjoyment. Yes! Eating healthier can be fun, flavorful and go beyond baby carrots and boiled chicken," said Stephanie Quilao, a healthy eating evangelist and founder of the blog Noshtopia.com. "Yummly is a fantastic tool for people looking to make lasting changes in their eating habits because it empowers them with a simple and effective way to find culinary inspiration and still keep track of the foods they eat and portion sizes in ways that are creative, nutritious, and delicious."

For those following specific diet plans, Yummly is also a quick go-to source for new twists on well-known favorites. Users can search from the site's selection of Weight Watchers recipes before their next meeting, or feast their eyes on hundreds of items from popular Atkins, South Beach, and Mediterranean diets. Yummly's TasteBud community and integration with Facebook make it easy for people to find and build a support network of likeminded users with whom to swap recipes and healthy cooking tips.

"It's that time of year, when many people are turning their thoughts to making lifestyle changes that support health and weight loss," said David Feller, cofounder and CEO of Yummly. "Eating healthy or cooking for food allergies shouldn't mean you have to sacrifice taste, variety or visual appeal; life's too short to eat food you don't love. That's why we created Yummly with built-in tools to help people take control of what they're cooking and support healthier lifestyle choices. From all of us here at Yummly, we wish you a healthy and happy New Year!"

To learn more and start finding delicious healthy recipes based on your tastes, sign up for free at www.yummly.com; to connect with other health minded foodies, visit Healthy Food is Yummly on Facebook.

About Yummly
Yummly is the world's first semantic recipe search and recommendation platform and a premier destination for cooking enthusiasts of all skill levels. The site empowers individuals to find and customize recipes based on their personal taste, nutritional and dietary preferences. Yummly aggregates more than 500,000 of today's most popular recipes from leading cooking websites and is fully integrated with Facebook; its feature rich platform is free and simple to use, and is well suited to mobile computing devices like laptops and iPad. Founded in 2009 by foodies on a mission to invent a better way to find, modify, share and store recipes, Yummly is headquartered in the heart of Silicon Valley and is backed by First Round Capital, Harrison Metal Capital, Intel Capital and angel investors.

Find out what's cooking at Yummly: visit the Yummly blog: blog.yummly.com, connect on Facebook www.facebook.com/yummly, or follow on Twitter www.twitter.com/yummly.

Yummly is a trademark of Yummly Inc. and may be registered in some jurisdictions. All other trade names or trademarks used herein are recognized to be the property of their respective owners. All rights reserved.

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