SOURCE: Harbor Brewing Company

November 16, 2010 16:15 ET

Harbor Brewing Company, Inc.'s Sackets Harbor Brewing Company Joining HBO as Founding Corporate Sponsor of VeteransAid Foundation

Sackets Harbor Brewing Company CEO to Join Advisory Board of VeteransAid; Company to Register Brand for Nation-Wide Promotion to Benefit the Foundation

SACKETS HARBOR, NY--(Marketwire - November 16, 2010) - Harbor Brewing Company, Inc. (PINKSHEETS: HBWO) is pleased to announced that its wholly owned subsidiary, Sackets Harbor Brewing Company, has been chosen as a founding corporate sponsor of VeteransAid Foundation ("VeteransAid"), and its Chairman and CEO, Thomas W. Scozzafava, has joined the Board of Advisors of the newly formed group. New York City-based VeteransAid is positioning itself as a "United Way" of a variety of Veterans causes with funds raised through corporate partnerships, event marketing and traditional cause-related marketing. Sackets Harbor Brewing Company is joining HBO, a division of Time Warner, as one of the foundation's initial sponsors. Besides Mr. Scozzafava, other Advisory Board members include Bob Woodruff, Correspondent with ABC News and founder of www.REMIND.org, Vince McGowan, Director of Operations of Battery Park City Authority and President of the United War Veterans Council, and John Rowan, National President of Vietnam Veterans of America.

Although numerous fundraising events are planned, the anticipated annual capstone event is the "VeteransAid Concert Series" that will be large, multi-act nationally televised events taking place annually on Veterans Day in 50,000-plus seat New York arenas consisting of the country's top musical acts. The primary goal shall be to raise awareness of veterans' issues, needs and causes serving those needs. In addition to television, the concert will be broadcast simultaneously via the internet, mobile television and radio. It is intended to have this concert syndicated to prolong its impact and to continue to generate donations.

Thomas W. Scozzafava, Chairman and CEO of Harbor Brewing Company, stated, "I am honored to be asked to be a part of such a noble cause, and anything Harbor Brewing and Sackets Harbor Brewing Company can do to help raise funds and awareness for this group of deserving individuals and their families is our goal." Mr. Scozzafava continued, "Besides our initial donation we are looking to quickly get our flagship brand, War of 1812 Amber Ale, registered in most of the lower 48 states and begin allocating a portion of sales proceeds to VeteransAid. Additionally, we would hope to be a large part of sponsoring the annual concert series."

Adrian Guglielmo, a founder of VeteransAid Foundation, Inc. along with Brian Foley and Ronal Mazursky, stated, "We are excited to have Tom and Harbor Brewing Company joining VeteransAid in these early stages. I have been working with Tom for numerous months while forming the foundation, and he shares a passion for and a firsthand awareness of Veterans' issues and causes based on his life-long proximity to Fort Drum and the 10th Mountain Division of the United States Army." 

Ms. Guglielmo continued, "From a corporate opportunity perspective, this is a tremendous platform for Sackets Harbor Brewing Company to introduce and market its War of 1812 Amber Ale and other products to the 23 million US veterans as well as the additional 35 million family members of those veterans, which represent almost 20% of the US population. Sackets Harbor Brewing Company will have an opportunity to be alongside numerous Fortune 100 companies with whom we anticipate partnering."

About Harbor Brewing Company, Inc.

Harbor Brewing Company, Inc. owns and operates brewing, baking, restaurant and real estate assets. In the brewing industry the company develops and acquires craft brewing companies and select craft beer labels. The company's holding, Sackets Harbor Brewing Company, develops, produces, and markets micro brewed beers such as the award winning "War of 1812 Amber Ale," "Thousand Islands Pale Ale" as well as "Railroad Red Ale", "1812 Amber Ale Light" and "Harbor Wheat" specialty beers. Its "1812 Amber Ale" is the company's flagship brand and was the winner of a Silver Award at the World Beer Championship. Alteri Bakery (www.alteribakery.com), which has serviced the northern New York region with quality baked goods since 1971, produces the area's only "true" Italian breads and specialty pastry items, such as cakes, cookies, muffins, bagels, and specialty gift baskets. Alteri's products can be found at local restaurants, grocery stores, schools, and its own store. Harbor Brewing also runs the popular dining establishment, Sackets Harbor Brew Pub (www.sacketsharborbrewpub.com), which offers fine dining and a rotation of fifteen craft beers. The restaurant, which is located on the shore of Lake Ontario in downtown Sackets Harbor, is open year round.

About VeteransAid Foundation

VeteransAid is a 501-(c)3 that has been created as a funds-generator for not-for-profit U.S. military veteran organizations. The financial support will come through a series of highly publicized national events and a heavy emphasis on state-of-the-art cause-related marketing partnerships with corporate America. The organization differs from other Veterans cause organizations in its ability to operate as a professional fundraising organization on behalf of Veterans causes focusing on corporate campaigns. In addition, it will raise funds through corporate and public donations, ticket sales, sponsorships, merchandising and cause-marketing programs.

Contact Information

  • For more information, please contact:

    Harbor Brewing Company, Inc.
    Email: 1812ale@nnymedia.com

    VeteransAid Foundation, Inc.
    346 Broadway, Suite 807
    New York, NY 10013-3990
    Attention: Adrian Guglielmo