SOURCE: DC Brands International, Inc.

November 14, 2007 16:55 ET

Hard Nutrition Athletes Meet at UFC 78 Validation Event

Rashad Evans and Michael Bisping Fight November 17, 2007, Huge Exposure for Company

DENVER, CO--(Marketwire - November 14, 2007) - November 17, 2007, will prove an important date for Hard Nutrition, an all-natural vitamin and supplement company owned by DC Brands International (PINKSHEETS: DCBR). Four of its sponsored athletes -- Rashad Evans, Michael Bisping, Karo Parisyn and Luke Caudillo -- meet in New Jersey for the Ultimate Fighting Championship (UFC) 78 Validation event. Evans and Bisping will face off for the main event, a pay-per-view match with more than 8 million estimated viewers.

"Hard Nutrition logos will be clearly visible on the athletes' hats, shorts and shirts, plus they may call us out by name during the post interview," said Brad Pyatt, President of Hard Nutrition. "Hard Nutrition is piggybacking on the immense popularity of UFC and Mixed Martial Arts (MMA), and we're currently one of the only supplement companies with a major presence in this arena. The exposure we gain through these fights directly reaches millions of our target demographic."

Since Hard Nutrition began receiving such exposure through these televised fights, the company has seen sales increase more than 150 percent. Additionally, several of Hard Nutrition's athletes, including top fighter Michael Bisping, have turned down sponsorship contracts from competitors to be a part of the Hard Nutrition team because they use the products and see results.

Said Evans, "Since taking the Hard Nutrition products like Performance Pack, Sports Cleanse and Sizeagen, my training has increased beyond what I had imagined. I have been part of other supplement companies, but the Hard Nutrition staff and products are by far superior to any other company."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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