SOURCE: DC Brands International, Inc.

September 10, 2008 14:27 ET

H.A.R.D. Nutrition Hits a Hi-Note on the Ice

DENVER, CO--(Marketwire - September 10, 2008) - Today, DC Brands International, Inc. (PINKSHEETS: DCBR) is proud to announce that they have reached an agreement with professional hockey player Dan Hinote of the St. Louis Blues. "Dan is truly one of the good guys in all of professional sports," says company CEO Richard Pearce. "It is a very interesting story of how Dan became involved with our company. Through an acquaintance, we were able to provide him with a few samples of our H.A.R.D. Nutrition Functional Water Systems products, including our Get Over It Hangover Relief and Whacked Energy, for his bachelor party. Needless to say, it was a big hit."

After his wedding, Mr. Hinote met with the DC Brands staff to discuss their products. He stated that he had not only tried all of the products himself, but shared them with his closest friends and family. At the meeting, Dan brought his personal trainer and a few other close friends to meet with Bob Nikkel or "Dr. Bob," the company's Chief Herbologist, and Mr. Pearce. His major concern was whether there was anything in any of the products that would be considered a banned substance in the NHL. Mr. Hinote said, "There has got to be something in that stuff. It just works too well. I don't ever want to skate again without it." Dr. Bob informed Mr. Hinote that nothing in any of their products would be considered a banned substance.

Dan Hinote has become such an advocate for the brand that, without remuneration, he has committed to bringing the company's products into every locker room this season and will tell everyone he knows about these amazing products. The company has already met with several of Mr. Hinote's professional athlete friends and associates. All of them were met with the same results and the company is looking forward to working with Mr. Hinote in the building of their brand. He will be used in upcoming advertising and promotions and DC Brands is immensely proud to have Dan Hinote as a member of their team.

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing the company's first products, Dickens Energy Cider then eventually Turn Left Energy Drink. In 2007, DC Brands purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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