SOURCE: Usablenet

Usablenet

April 23, 2013 09:00 ET

Hard Rock International Launches New Mobile Experience Powered by Usablenet

In Partnership With Usablenet, Hard Rock Furthers Its Commitment to Digital Innovation With New Mobile Experience

NEW YORK, NY--(Marketwired - Apr 23, 2013) - Leading mobile and multi-channel technology provider Usablenet today announced the launch of a new mobile web solution for Hard Rock International that provides a compelling, brand-rich experience designed to engage users throughout the customer journey. The new mobile solution features a sleek interface, quick loading navigation, and visually rich graphics that strengthen loyalty to the overall Hard Rock brand experience.

A digital leader in the industry, Hard Rock continues to emphasize its mobile channel as a major component of its overall business strategy. The new mobile website represents a digital cornerstone for Hard Rock, which maintains a robust social media presence in order to connect with brand fans.

Mobile accounts for 30-40 percent of overall web traffic to HardRock.com. As a result, the new mobile site is an ideal forum for building customer loyalty to the Hard Rock brand and fostering opportunities for users to share content and engage with the brand.

"Our main goal when developing our mobile site was to create a compelling and useful mobile experience for our customers," said Kim Matlock, Senior Director of Digital Marketing and CRM. "Usablenet offered us the capabilities needed to design a unique mobile experience that immerses customers in the Hard Rock brand wherever they are. We are very pleased with the new mobile site and are focused on leveraging the channel as a key way to engage our customers moving forward."

The new mobile solution is designed to drive customers to Hard Rock's digital and physical properties, enhancing its ability to drive the overall business. The mobile site offers a GPS locator that enables users to identify nearby Hard Rock Cafes and Hotels, along with an option to browse venues by experience or proximity. For those who prefer to plan ahead, the mobile site offers the option to make priority-seating reservations, peruse cafe menus, or book a hotel or casino stay. Users are also able to explore Hard Rock's extensive memorabilia library from the mobile site, with tap-to-zoom capabilities to view high-resolution images. 

"Hard Rock is a forward thinking digital brand, and the new mobile site reinforces this leadership in a compelling way," said Carin van Vuuren, CMO of Usablenet. "The mobile solution is designed to complement Hard Rock's social media presence in a way that builds loyalty to the overall brand experience. We are pleased to partner with Hard Rock to deliver a mobile solution that adds substantial value to the guest journey."

About Usablenet
Usablenet is a global technology leader for mobile and omnichannel customer engagement. Usablenet's powerful platform enables leading companies in all sectors to create compelling experiences for their customers across multiple channels, including mobile, tablet, social, and in-store kiosks. Usablenet has created innovative m-commerce sites and dynamic omnichannel experiences for a broad range of industry leaders including Hilton, Hyatt, Best Western, American Airlines, US Airways, JetBlue, and Expedia. For more information, visit us online at www.usablenet.com or on Twitter @Usablenet.

About Hard Rock International
With a total of 177 venues in 58 countries, including 141 cafes, 18 hotels and 8 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the companies' two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include San Jose. New Hard Rock Hotel projects include Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, visit www.hardrock.com.

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