Deeley Harley-Davidson Canada

Deeley Harley-Davidson Canada

August 20, 2012 18:31 ET

Harley-Davidson Finds a New Groove With Hard Candy Custom™ Style

Movement Combines Dazzling Metal Flake Paint, New Accessories, and Apparel

CONCORD, ONTARIO--(Marketwire - Aug. 20, 2012) - Harley-Davidson launches a new formula for old-school cool with Hard Candy Custom™, a styling movement that spans generations, cultures, and markets from Brooklyn to Yokohama. Rooted in themes first seen in the chopper era of the late 1960s, Hard Candy Custom™ embraces a trend that has re-emerged from garages around the globe; dazzling metal flake paint, brilliant chrome, and styling details in accessories, gear, and apparel that are simultaneously current and nostalgic.

Hard Candy Custom™ elements include 16 new "big flake" paint finishes, three of which will be selectively offered as a solid-colour option on five Harley-Davidson® production motorcycles for 2013. Now the sparkle of a traditional metal flake finish can be ordered as Original Equipment paint and serve as the foundation for personal customization that embraces the bright, bold, and expressive style of So Cal in the Sixties. Hard Candy Big Red Flake made its debut in 2012 on the Seventy-Two™ model, and for 2013, that colour is joined by Hard Candy Lucky Green Flake and Hard Candy Coloma Gold. At least one Hard Candy Custom™ colour will be offered on each of these Harley-Davidson® motorcycle models: Seventy-Two™, Street Bob®, Blackline™, Softail® Deluxe, and Forty-Eight™.

The three production Hard Candy Custom™ colours are created by applying tinted flakes, each more than seven times the size of the metal flakes used in typical production paint, over a black base coat. The flake is then covered with multiple layers of clear coat, which combined with hand sanding, produces a finished surface with extraordinary depth. Each Hard Candy Custom™ paint set will be finished with graphics specific to the motorcycle model, and features a special Hard Candy Custom™ logo.

The finish gets bigger and bolder with twelve more-intricate, two-tone Hard Candy Custom™ Flake Core Series paint sets and fuel tanks from the Harley-Davidson® Genuine Motor Accessories Colour Shop, available for many Sportster®, Dyna®, Softail®, and Touring model motorcycles. One paint set, offered on the 2013 CVO™ Breakout™ model, Hard Candy Gold Dust and Liquid Sun with Pagan Gold, is also a Hard Candy Custom™ selection.

Start with the colour, but keep the project rolling with pieces from Harley-Davidson® Genuine Motor Accessories. New and recently introduced accessory items that extend the Hard Candy Custom™ theme include the Silver Charcoal Metal Flake Solo Seat, a sprung solo seat in white or black leather with contrasting diamond-pattern stitching, leather single side swing-arm bags, and a down tube bag. Dozens of other Genuine Motor Accessories, from handlebars to sissy bars, can be installed to complete a custom transformation.

Harley-Davidson® MotorClothes® apparel will offer a selection of Hard Candy Custom™ logo T-shirts for men and women in the Black Label Collection, as well as new helmets with graphics and a surface finish that are inspired by the Hard Candy Custom™ movement.

About Deeley Harley-Davidson® Canada

Deeley Harley-Davidson® Canada is the exclusive Canadian distributor of Harley-Davidson® motorcycles, Genuine Motor Parts and Accessories, and MotorClothes® apparel, which are provided through a national network of authorized Harley-Davidson® Retailers. Office and distribution warehouse facilities are located in Richmond, British Columbia, and Concord, Ontario.

Contact Information

  • Deeley Harley-Davidson(R) Canada Media Contact:
    Janet Tinsley
    Sr. Manager Marketing Services & Communications
    (905) 482-4209