SOURCE: Harley-Davidson, Inc.

June 07, 2005 07:00 ET

Harley-Davidson and Jane Magazine Roll Out Contest to Honor Women With an Unquenchable Spirit of Freedom

Contest Winner to Score Own Motorcycle and Rider's Edge Course to Learn to Ride

MILWAUKEE, WI -- (MARKET WIRE) -- June 7, 2005 -- In partnership with Jane magazine, Harley-Davidson (NYSE: HDI) is cruising the back roads of America to salute women who take life by the handlebars.

The first-ever national search -- titled the Spirit of Freedom Contest -- will recognize and celebrate every-day women who overcome fears, obstacles and boundaries to achieve a life-long dream. One contest grand prize winner will walk away with a new Sportster 883 Low and Rider's Edge New Rider Course training.

"The adrenaline rush of riding a motorcycle out on the open road is like no other experience," said Kathleen Lawler, vice president of communication at Harley-Davidson Motor Company. "Through this contest, we are saluting women who embody that spirit of adventure through small gestures, inner strength and every-day selfless acts."

The Spirit of Freedom recognitions will not focus solely on motorcycle riders. Instead, the awards will honor women who achieve independence in many ways.

"The Spirit of Freedom Awards will honor those incredible women who often go unrecognized," said Annemarie Conte, editor from Jane magazine. "Whether it's a mother who returns to school after raising her family, a friend who always provides a shoulder to cry on or an athlete pushing her limits to complete a marathon, we are teaming up with Harley-Davidson to salute women who live life every day to the fullest."

CONTEST SPECIFICS

Nominate yourself or another woman who possesses a strong Spirit of Freedom by visiting www.harley-davidson.com for an official award entry form, judging criteria and program rules. Any woman 18 or older is eligible to win. To nominate someone, simply submit a 200-word essay on how she showcases her spirit. The award will be presented in August during the 2005 Sturgis Rally and Races in Sturgis, S.D.

All entries must be submitted to Spirit of Freedom Awards Program c/o Weber Shandwick, 676 N. St. Clair, Suite 1000, Chicago, IL 60611. Nominators must be at least 18 years of age. Entrants are encouraged to include a picture of the nominee. All entries must be postmarked and submitted by June 30, 2005.

MORE WOMEN HITTING THE OPEN ROAD

More and more women embrace the open road. In fact, the Motorcycle Industry Council reports that women now represent one in 12 U.S. motorcycle owners. The number of female Harley-Davidson owners has grown from only 600 in 1985 to more than 30,000 last year -- accounting for nearly 10 percent of new Harley buyers.

Helping fuel the growth of the sport among women is the Harley-Davidson Rider's Edge program, which teaches basic riding skills at select Harley-Davidson dealerships across the country. Since the program's inception in 2000, more than 40,000 people have learned to ride a motorcycle, and 42 percent of the students are women.

For more information about The Spirit of Freedom Award, visit www.harley-davidson.com.

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company produces heavyweight street, custom and touring motorcycles and offers a complete line of motorcycle parts, accessories, apparel and general merchandise. Buell Motorcycle Company produces sport motorcycles in addition to motorcycle parts, accessories and apparel. Harley-Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson/Buell dealers and customers.

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